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Audi changes the guard at Quattro GmbH

Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products - including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new leader.
According to reports, van Meel (46, pictured right) is being reassigned to head up the Audi R&D center in Beijing. In his place, Audi is promoting Heinz Peter Hollwerweger (60, pictured above) to the post. The move is expected to be confirmed in advance of the Geneva Motor Show, at which point we can expect Audi to claim that it was part of a planned rotation. However sources suggest that van Meel's departure came at the behest of R&D boss Ulrich Hackenberg, who was apparently unhappy with how van Meel has been handling development of the next R8 and of the R8 E-Tron project.
Why Hackenberg would have van Meel reassigned to run one of his own R&D centers is beyond us, but Hollerweger is apparently expected to be able to get the job done faster and better. Whether he'll have any major changes in store for the Quattro division and its products is another matter, but we're looking forward to finding out.

Audi joins the car-sharing party with Shared Fleet

Seeing the success Zipcar and Daimler's Car2Go, more auto manufacturers are cutting out the middleman and jumping into the car sharing business. General Motors, Ford, and BMW have all introduced or announced their own programs. And now Audi has now thrown their hat into the ring with its Shared Fleet program. Like its competitors, Shared Fleet will be accessed through an app. The fleet consists of a mere three all-new and fully loaded 2017 Audi A4s and will be rolled out in a small pilot program in Durham, North Carolina. Audi plans a nationwide fleet for sometime in 2017. Through the app, customers will be able to locate and unlock vehicles. Pricing is currently unknown, but it is likely to be based off the time used, not the distance driven. The pilot program will be based at American Underground, a technology incubator in North Carolina. This will give Audi the chance to get the program into the hands of tech savvy users who have likely used competing programs. More than 700 employees at 200 companies are based at the facility. This isn't Audi's first foray into the car rental business. They previously invested a large amount into Silvercar. They also operate Audi on Demand in San Francisco, a similar program to Shared Fleet. With Audi on Demand, users can drop cars off at their destinations. Related Video:

2018 Audi RS3 Sedan to make US debut in 2017 [UPDATE]

UPDATE: We've heard back from Audi, and the statement was as expected. According to spokesman Mark Dahncke, there's "nothing we can share at this time." We really want the Audi RS3 to come to the US market, and based on a report from Car and Driver, it doesn't sound like we'll be stuck waiting that long. The report claims the new compact rocket sedan will debut next year as a model year 2018 vehicle. Beyond that date, C/D's report expands on some of the details we reported on in our RS3 Sedan report from February. It backs up the claim about a 2.5-liter, turbocharged five-cylinder, but instead of a 400-plus-horsepower engine, C/D's report says it'd be "close to" 400 hp. That power would come from a turbocharged, 2.5-liter five-banger that's distinct from the unit currently offered in the Euro-market RS3 Sportback and the last-generation TT RS (the new 2.5 would first debut in that car's replacement). The new powerplant would be paired with Audi's seven-speed S-Tronic. According to C/D, all this powertrain goodness will allow the new RS3 to hit 60 in four seconds flat and run up to 174 miles per hour. If correct, that means Audi's newest high performer will be a tenth of a second faster to 60 and have an extra seven mph on the high end than the most potent Mercedes-Benz CLA45 AMG. And while the two-door BMW M2 isn't necessarily a direct competitor – because coupe – it's worth pointing out that the RS3 will be 0.2 seconds faster to 60 and have an extra 19 mph to its top speed. While C/D's report cites a "highly reliable source" for its information, we've naturally reached out to Audi to confirm as much as possible. We'll update this post as soon as Audi's PR team gets back to us. The company basically gave the usual "No comment." Related Video: News Source: Car and Driver Rumormill Audi Luxury Performance Sedan