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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

597-hp Audi RS7 Performance coming to US

The Audi RS6 Avant and RS7 Sportback certainly aren't hurting for power. Their 4.0-liter, twin-turbo V8s offer mountains of muscle as tall as the Alps. However, the engineers at the Four Rings are pushing those peaks just even higher for the new Performance versions of the pair. Tweaks to the engine management, bring horsepower up to 597 ponies and 516 lb-ft of torque. Temporary overboost can take the twist to 553 lb-ft, though. This high-performance duo can haul passengers with aplomb by hitting 62 miles per hour in 3.7 seconds – two tenths quicker than a regular RS. Even more impressive, the 12.1-second run to 124 mph also takes 1.4 seconds less than the standard version. Top speed remains the same 155 mph, but the optional Dynamic Package takes off the limiter to let the RS6 reach 174 mph and the RS7 go 189.5 mph. The eight-speed tiptronic remains from the standard RS versions, and it routes power through the Quattro all-wheel drive system with a 40:60 front-rear split. An optional sport differential at the back can also provide some extra assistance. Both Performance models come standard with an adaptive air suspension, but for those willing to spend a little more a stiffer RS sport suspension plus with Dynamic Ride Control is available, as well. The Performance pair launches in Germany at the beginning of November, but there's reason to get excited in the US, too. Audi spokesperson Mark Dahncke confirms to Autoblog that the RS7 Performance is coming here. More details about it should arrive around the Los Angeles Auto Show, he said. Related Video: Plus performance: the new Audi RS 6 Avant performance and RS 7 Sportback performance 4.0 TFSI now with 445 kW (605 hp) and up to 750 Nm (553.2 lb-ft) Like a supercar: from 0 to 100 km/h (62.1 mph) in 3.7 seconds New model designation hones brand's sporty profile Even more performance coupled with outstanding efficiency – that is what is behind the new "performance" model designation at Audi. The Audi RS 6 Avant performance* and Audi RS 7 Sportback performance* further hone the brand's sporty profile. Their 4.0 TFSI engine with 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) of torque push acceleration (3.7 seconds) nearly to levels usually reserved for supercars. Fuel consumption remains unchanged at 9.6 and 9.5 liters per 100 kilometers (24.5 and 24.8 US mpg), respectively, corresponding to 223 and 221 g CO2 per km (358.9 and 355.7 g/mi). These are best-in-segment figures.

Nokia Here Purchased by BMW, Audi, Daimler | Autoblog Minute

In a three company partnership the German automakers BMW, Audi and Daimler are set to take ownership of Nokia?s Here mapping technology. Audi BMW Autoblog Minute Videos Original Video Nokia nokia here