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Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Stay in the house from the Audi R8 Emmy ad

Audi is sponsoring the Emmys again, and launching an ad alongside the awards show that features a family living in the middle of the desert simply to have an excuse to drive their R8s as much, and as fast, as possible. Which is crazy. Even crazier, you can live in the exact house from the ad for a few days as part of an airbnb promotion. The stay includes chauffeured transportation from Las Vegas McCarran airport, all meals prepared by a personal chef, and an R8 V10 Plus in the driveway available for driving. Did we mention it's a real house and not just an advertising prop? It is. The 1,200 square foot Rondolino Residence sits on 80 acres near Scotty's Junction, Nevada, just over 2 hours northwest of Las Vegas. Beginning September 18, seven three-night stays in October will become available - one booking opens up each day at 9 PM Eastern. The rate is listed at $610 per night, with the bookings running October 10th through November 1st. You can book the experience, or try, on the airbnb page. As for the ad, titled "Desolation," at first it seems like a entertaining jaunt about the lengths people will go to for an amazing driving experience. A deeper (and totally unreasonable - it's just an ad) analysis suggests some truly troubling things going on. For starters, the lackadaisical parents let the children taunt a poisonous scorpion. Will the isolated upbringing and history of cruelty towards animals produce a future serial killer? In our deranged version of this fictional universe, yes. Second, the R8 - spoiler alert, both R8s - get super dirty on the run to the corner store. A corner store, which, seemingly unequipped for coffee roasting nevertheless has fresh artisanal beans sold in half-pound bags. Lacking a bulk purchase option, the plot of the ad surely repeats itself several times a week. That sounds insane, but hey, it's all about the drive. And we do love the "Leadfoot Coffee" easter egg. But we digress. Where is the car wash that left the R8 clean before the drive through the desert? And where is the second R8 parked? The male protagonist clearly drives out of the garage from a position that doesn't leave room for the second car. We can only surmise that there is a underground component to the house in the ad. To be clear, we're still in fictional universe of this ad - the real Rondolino Residence, like the Alamo, lacks a basement.

Audi Prologue Avant Concept points to the future of wagon design in Geneva [w/video]

The new generation Audi R8 and its LMS GT3 racing version are grabbing much of the attention at the Audi stand at the Geneva Motor Show. However, if you are more interested in seeing the brand's future design direction, just take a look at the Prologue Avant Concept that's also on display. Audi traditionally uses the Avant name for the company's wagons, but that's tweaked slightly here. The vehicle is certainly a five-door, but from some angles it looks more akin to a Porsche Panamera-like hatchback. Compared to the B-pillarless Prologue Coupe (that we recently drove), the stretched roof flows all the way to the angled rear hatch, and the result is a very elegant design. The interior tends towards minimalism with just a few screens showing the driving info. The Prologue Avant also ditches the Coupe's petrol-fueled hybrid for a 3.0-liter, twin-turbo diesel V6 plug-in hybrid with a total of 455 horsepower and 553 pound-feet of torque, which is linked to an eight-speed gearbox. Audi claims the setup reaches 62 miles per hour in 5.1 seconds and allows for 33 miles of pure electric driving. To get a sneak peek at what's next from Audi, take a look at the Prologue Avant Concept on the floor of the Geneva show in the gallery above.