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2016 Audi RS 7 Performance Quick Spin

Audi's roster of Sevens – the A7, S7, and RS 7 – gets a new and overachieving member with the new RS 7 Performance. The big story is that it ups the RS 7's 560 horsepower to 605. And while the advertised torque rating of 517 pound-feet doesn't change, Audi says the car will actually produce 553 lb-ft during moments of overboost. Hunkered-down with 21-inch wheels filling the wheel wells, the RS 7 Performance has a top speed of 190 miles per hour, and runs to 60 mph in 3.6 seconds – our informal stopwatch tests suggest that may even be conservative. We drove the RS 7 Performance in Florida, which included an eventful lap around Daytona International Speedway's road course, just prior to the Rolex 24 Hours at Daytona. More about that in a moment. Driving Notes The RS 7 Performance is pretty rough-riding at its softest, a problem only on bad pavement and roads with dips. It isn't punishing, but it never lets you forget this is a performance luxury car, in that order. The eight-speed Tiptronic automatic transmission is a sweetheart, never confused and always standing by to maximize the 4.0-liter, twin-turbocharged V8's muscle. It would have been nice to be able to dial in a little extra exhaust sound – what you can hear makes you want more. The RS sport seats, with optional Valcona leather and Alcantara inlays and steering wheel cover, are excellent. There's a reason why Audi is a template for automotive interior designers. Rear seat room is a little tight but tolerable. As for that lap at Daytona: We were only given one, so we went for it, and hit 164 mph on the back stretch before having to wade deep into the ABS for the bus stop turn. The engine was still pulling hard – we have little doubt the advertised 190 mph top speed is accurate. While the big ceramic brakes did their job, we weren't given a cool-down lap, and the combination of 4,500 pounds and 164 mph seemed to have set the front brakes on fire. No, really. It took a spritz of water to drown them out. We were told that it isn't unusual for ceramic brakes, the first time they hit 800 degrees, to burn out some impurities. Afterwards, the brakes worked fine, but we sure got a lot of attention from the IMSA Rolex crew on pit road. The RS 7 Performance is a viceless car, one we'd cheerfully drive for a very long time.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi Japan is selling one 'Final Fantasy XV' themed R8

Square Enix's long-awaited next entry in the 30-year-old Final Fantasy franchise arrives November 29th on PS4 and Xbox One, but first up is this promotional tie-in from Audi. In the run up to Final Fantasy XV , Sony Pictures released the all-CG rendered Kingsglaive: Final Fantasy XV movie back in July, and it featured a special version of the 2017 Audi R8 called the Star of Lucis. Now, the company's Japanese branch produced a one-off version of the car in real life and will raffle off the opportunity to buy it (for 50,000,015 yen or about $468,713) on November 21st. Of course, snagging a copy of both the movie and game later this month would be a bit cheaper, and just checking out the trailer or official website is completely free. This article by Richard Lawler originally ran on Engadget, the definitive guide to this connected life. Related Video: Design/Style Marketing/Advertising Toys/Games Audi Coupe Luxury Performance Supercars