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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Coming to America | 2018 Audi RS3 Sedan First Drive

Audi's Quattro division never let us have the giant-killing, all-wheel-drive RS3. Too sophisticated for the US, they said. Too European. And we only make it as a Sportback (that's hatchback to you). You wouldn't like it. You're more SUV kind of people. Others, those in Quattro's special we-like-you countries, bought the RS3 and constantly raved about it, insisting its handling made the Mercedes-AMG A45 look ponderous (because, well, it is), its packaging was terrific, and the noise, they said. The noise. Over and over, the noise. But ex-Lamborghini president Stephan Winkelmann is now the boss and he's brought with him a worldview that Quattro GmbH never had. And despite being busy changing the letterhead to Audi Sport, Winkelmann found time to think about America. And he must like us because he's moved us to the top of the list. Not only will we get the face-lifted RS3, with its new, lightweight five-cylinder turbo motor crunching out 332 pound-feet of torque and 400 horsepower, we'll get it in a crisply styled three-box sedan. And we'll get it first, before even Germany (where it's built). The RS3's 2.5-liter five-cylinder has enough power to hurl it to 62 mph in 4.1 seconds and, thanks to launch control, the ability to do so repeatably. It's coming with a 155-mph top speed that can be raised to 174. It's coming with limpet grip from a rear-biased all-wheel-drive system. It's coming with a seven-speed dual-clutch transmission (and don't ask for a stick shift, because they haven't bothered to engineer one). It's coming standard (for the US) with constantly variable magnetic ride dampers, which replace the base fixed-rate steel spring-and-damper setup. But more than anything else, the RS3 sedan is coming here with that engine. It starts with a sharp braaap as it spins to around 4000 rpm and then a pop and bang that will wake the neighbors. And that's in the quieter default mode. It's like an angry man who always wakes up looking for a fight and, finding he can't get one, barks out the last word anyway. Except it never really goes quiet. It goes less loud, but not quiet. Quiet is not in the repertoire. The engine is what dominates this car and the noise dominates the engine. It's always there, always threatening, menacing, bellowing, barking, or popping and burbling. With a 1-2-4-5-3 firing order, the turbo five is a unique combination of belligerent and sophisticated, raucous and operatic, brutal and smooth, and often all of them at the same time.

These are your top 10 worst-selling vehicles of 2012

Despite 2012 being the best year of auto sales this country has seen since 2007, not every vehicle got an equally large share of the sales pie. Some barely got a sliver, as evidenced by this year's list of the top 10 worst-selling vehicles of 2012. We've dug through sales data from every automaker to come up with this year's list and, like last year, we've set some parameters to ensure it includes legitimately bad-selling vehicles. The first parameter is a starting MSRP under $100,000, which automatically excludes what's parked in most one-percenters' garages. We're also excluding vehicles cancelled in 2012, even if they garnered sales through the end of the year while dealerships sold off remaining inventory. This includes models like the Mitsubishi Eclipse, Mercedes-Benz R-Class and last year's worst-seller, the Acura RL. Next, vehicles are considered as they are reported by the automaker, which means that, while sales of the Murano CrossCabriolet were probably low enough to make the list, because Nissan reports only one number for all Murano sales, it was excluded. Cadillac, however, reports sales of the Escalade EXT separately from the Escalade, hence its repeat appearance. Finally, there was the question of whether or not eligibility should be given to Suzuki vehicles, as the brand announced in November that it would end sales in the US as soon as its current inventory ran out. We decided Suzuki vehicles should be included as the brand was offering 2013 models at the time of the announcement, and as far as we can tell, inventory levels remained high enough to satisfy demand through the end of the year. Without further ado, below are the top 10 worst-selling vehicles of 2012. Top 10 Worst-Selling Vehicles of 2012 10. Volvo C30 MSRP: $25,500 Units Sold: 2,827 Last Year: – 9. BMW Z4 MSRP: $47,350 Units Sold: 2,751 Last Year: – 8. Audi TT MSRP: $39,545 Units Sold: 2,226 Last Year: – 7. Subaru Tribeca MSRP: $32,595 Units Sold: 2,075 Last Year: 10 6. Suzuki Equator MSRP: $19,449 Units Sold: 1,966 Last Year: 7 5. Cadillac Escalade EXT MSRP: $63,060 Units Sold: 1,934 Last Year: 6 4. Nissan GT-R MSRP: $96,820 Units Sold: 1,188 Last Year: – 3. Acura ZDX MSRP: $50,920 Units Sold: 775 Last Year: 4 2. Mitsubishi Lancer Sportback MSRP: $18,495 Units Sold: 702 Last Year: 3 1. Mitsubishi i-MiEV MSRP: $29,125 Units Sold: 588 Last Year: – Want a little more "worst-selling" data? Check out our list of the top 10 worst-selling vehicles of 2011.