2018 Audi A6 3.0t Premium Plus on 2040-cars

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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Porsche, Audi team up for tech: autonomy, EVs, hybrids and more

Porsche and Audi have been working on a number of important technologies for future vehicles. The two luxury automakers, both part of the Volkswagen Group, have mostly appeared to guard the space between their brands despite some shared engines and a platform. While their goals may not always overlap – Porsche has shied away from fully autonomous driving, for instance ­– the two brands have decided they could move more quickly into their respective futures by putting their heads together. In that spirit, Audi and Porsche are partnering up for a "shared vehicle architecture strategy of the future." This collaboration will focus on future mobility, including the development electrification, digitization, and autonomous driving technology. And the teams have knowledge and resources to share with one another. Porsche is moving fast with electrification, adding more hybrid systems to its models and preparing to launch the ultra-fast-charging Mission E electric car. Audi has been pursuing autonomous driving, connected vehicle and V2X tech, and Shared Fleet programs. Combining the best and brightest of both companies should help accelerate R&D. Even if one or the other company doesn't put all of the co-developed technologies into its vehicles, they'll both be learning the lessons, and sharing resources should help keep costs in check. "We will cooperate wherever it makes sense," says Porsche Board of Management Chairman Oliver Blume. "But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future." Detail are still scarce, but Audi and Porsche will pin down a more a more specific sharing strategy as they develop their plan through 2025. While the cars continue to look and drive differently, expect Porsche and Audi to share more components and digital capabilities moving forward. Related Video:

2018 Audi A6 endures winter training in Norway

The upcoming 2018 Audi A6 was spied in northern Norway. Still clad in appropriate, but garish camo, the basic shape and detailing of the next-generation A6 can be made out. The grill is wide, the headlights mean; the look matches the recently overhauled A4, but with larger dimensions – a recipe from which Audi hasn't really strayed far since the blob-like A6 of 1997. Audi tried to disguise the new headlights under something that resembles the current front, but there are slimmer units underneath. Other detectable details are the hood's straight line toward the radiator grille, and the mirrors fitted on the door sheetmetal now instead of the A-pillar corners. There can even be a LED light strip between the taillights, like the A8. The car will share its MLB platform with the A8, so some shared design makes sense. The new A6 will also be the first Audi work of the new design boss, Mark Lichte. In 2018, the A6 will face tough competition as both the Mercedes-Benz E-Class and the BMW 5 Series have been recently renewed. It is likely that Audi will line the car with the latest available high tech and a credible Virtual Cockpit integration, as the executive class battle is awash with tech gadgets. Rumors say the new A6's screens will even feature haptic feedback. Related Video: