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2016 Audi A3 Sportback E-Tron First Drive

While its parent company is still in the throes of an emissions scandal that has thrust the "green" credentials of automakers worldwide under the microscope, Audi is launching its first plug-in hybrid in the US. Audi is ready to double down on its electrified future, putting up its own reputation as collateral. This A3 Sportback E-Tron – a vehicle we've sampled in prototype form – is a tech-savvy plug-in car that could be the perfect vehicle to mark the brand's new commitment to an electric lifestyle. Straightaway, Audi USA President Scott Keogh addressed the TDI situation. He says he and the rest of the company are "shocked, followed by appalled, followed by anger, and now in the phase of drop-dead determination to make this thing right." Out of the 500,000 affected 2.0-liter TDI engines around the world, 14,000 are in Audis: about 3,000 A3 TDI sedans and about 11,000 A3 TDI Sportbacks. "It's quite simple. CARB and the EPA have told us these cars can stay on the road, they will stay on the road until we have a fix, and when we have a fix, we will absolutely fix these cars." The most important thing going forward, Keogh says, is regaining the trust of both the dealers and customers. Audi has been enjoying a bit of momentum in recent years, building a reputation for itself along the way. Audi came on the scene in the US in 1969, but it took until 2010 for the company to sell 100,000 units in a single year. Now, "In 2015, we're starting to look down the barrel of nearly doubling our sales in five years," says Keogh. The A3 achieves a 40-percent segment share, and for 75 percent of those buyers, it is their first purchase of a luxury brand. But as its own pace increases, the momentum of the industry as a whole has pulled Audi toward this foray into electromobility. Enter the A3 Sportback E-Tron. There's a little extra weight from the battery pack, but the suspension does a good job of keeping it unnoticeable while driving. The A3 E-Tron has several strengths working in its favor. First of all, as Keogh puts it, the hatchback is a "real, proper Audi – a real, proper, fully rounded driving machine." Qualifications such as "this is an electric car" don't matter. "People just want to buy a car," he says. It has the technology, build quality, and drivability of an Audi.

Audi races ahead with new R8 LMS [w/video]

The biggest news from Audi at the Geneva Motor Show may very well be the reveal of the all-new, second-generation R8 supercar. But the road-going version isn't the only one it's rolling out at the Swiss expo, where it's joined by the new competition-spec R8 LMS. Set to hit race tracks around the world next season, the new Audi R8 LMS picks up where the current one leaves off, having taken 26 GT3 Championship victories and seven 24-hour race wins between 2009 and 2014. That's a heck of a mantle to assume, but the new model looks like it'll be up to the task. Based on the new road-going R8, the new LMS is built to 2016 GT3 regulations and in many ways even exceeds them. In fact, Audi says it meets the more stringent crash requirements for the LMP1 class, and includes its state-of-the-art Audi Protection Seat PS 1 from the R18 E-Tron Quattro. It also incorporates the emergency hatch Audi built in to its DTM racers. Of course, there's more to the new R8 LMS than safety. Despite the addition of those features, the whole package is a good 55 pounds lighter than the outgoing model, thanks to the lightweight spaceframe chassis and the increased use of carbon-fiber components – all the while offering more torsional rigidity. Power still comes from Audi's celebrated 5.2-liter V10 engine producing 585 horsepower, but is now mated to a new six-speed sequential gearbox and benefits from an entirely new electrical system, improved airflow and optimized aerodynamics. All that and more ought to help the new R8 LMS and its customer racing teams achieve the success they're after once it makes its competitive debut at the Nurburgring 24-hour race in mid-May 2016. Related Video: AUDI R8 LMS ESTABLISHES NEW RACE CAR GENERATION: LIGHTER AND SAFER THAN EVER BEFORE Ingolstadt, March 3, 2015 – Audi is again running in front. As one of the first automobile manufacturers to do so at the beginning of the 2015 season, the brand with the four rings is presenting a race car that already meets the requirements of the new GT3 regulations to be introduced in 2016. The new Audi R8 LMS is lighter and safer than ever before. It features even more race car technology, clearly improved aerodynamics and, as a result, provides customers with an efficient concept. Back in spring of 2014, Audi began testing the new R8 LMS that is following in big footsteps.

Audi 4.2-liter V8 to live again in next-gen R8

Fellow auto enthusiasts, it looks like the car gods have smiled upon us. Word is that Audi's stupendous 4.2-liter V8 will once again be available in the next-generation R8. Rumors pegged the trusty 4.2 as a dead engine revving, thanks to Audi's newer 4.0-liter twin-turbocharged V8 found in models like the S6 and S7.
We expected the 4.0-liter to be the go-to engine in the next R8, but according to Car and Driver, there have been some issues cooling the force-induced mill in the mid-engine R8. The issues are so severe, in fact, that the 4.2 is going to be retained in the car's second generation.
It's more than just practical matters like cooling that are keeping the R8 from going turbocharged. C/D reports that even with the current state of forced induction, a turbocharged R8's throttle response and its resultant exhaust note would suffer too much to be feasible.