2011 Audi A6 3.0 Prestige Quattro on 2040-cars

Auto blog

BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

Audi developing EV batteries with LG Chem, Samsung SDI

Audi is continuing to trickle out more details about a future electric SUV with a range of over 311 miles, and the Four-Ringed Brand now has a deal with LG Chem and Samsung SDI to use their cells in its battery design for the upcoming EV. The two companies are also agreeing to make investments in Europe to produce and supply parts there for the vehicle. "We will optimally integrate the innovative cell modules developed with LG Chem and Samsung SDI into our vehicle architecture, thus achieving an attractive overall package of sportiness and range," Dr. Ulrich Hackenberg, Audi Board of Management member for development, said in the deal's announcement. Hackenberg first publicized the EV during the brand's annual press conference this year. At the time, he confirmed that the model will use the same MLB 2 platform as the Q7 and set a launch date of early 2018. The vehicle reportedly carries the internal codename C-BEV, and a concept version might show up at September's Frankfurt Motor Show. Current rumors suggest that the EV will use a 90-kWh battery pack to achieve such a long range. Three electric motors could provide a total output of 500 horsepower and 516 pound-feet of torque. Related Video: POWERFUL BATTERY IN AUDI ELECTRIC CAR WITH CELL MODULES FROM LG AND SAMSUNG South Korean high-tech companies LG Chem and Samsung SDI to invest in European battery-cell production for Audi Battery-electric SUV with a range of more than 500 kilometers First battery-electric Audi SUV will combine sportiness and range with an emission-free driving system August 13, 2015 | INGOLSTADT, Germany -- Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers LG Chem and Samsung SDI. The two Audi partners plan to invest in the cell technology in Europe and will supply the Ingolstadt-based car producer from their European plants. The new technology will give drivers of the Audi sport utility vehicle a range of more than 500 kilometers. "Together with our South Korean development partners, we are bringing production of the latest battery-cell technology to the EU and strengthening European industry with this key technology," stated Dr. Bernd Martens, Member of the Board of Management of AUDI AG for Procurement. The cell modules are to offer particularly high performance.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.