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Audi rules out R8 PHEV, will build E-Tron to order

The question of whether Audi will morph the next-gen R8 (pictured above, in testing) into a plug-in-hybrid challenger for the BMW i8 may have been answered. CarAdvice, in Australia, is claiming that any plans for a PHV 2016 R8 have been shelved, and that Audi will go ahead with gas-powered or all-electric models, only.
Even then, the electric R8 E-tron (if it ends up being called that) would be built-to-order, and in much smaller quantities than the gas-powered model.
"In the next generation we will have an electric car on behalf of customers' needs, which is only available [upon special order]," Audi product manager Marie Suzanne Ernst told CA. "So it's not a make of series production, but if a customer wants to have it, he can order it."

Audi's CES interior concept foretells a screen-filled A8

Audi is once again offering a glimpse into its future interior-design plans at CES. The new setup is called Virtual Dashboard and is both an extension and an evolution of Virtual Cockpit, which made its debut in Vegas two years ago before winding up in the TT. While this interior mockup is pulled from Audi's recent E-Tron Quattro concept, our man on the ground at CES was told this is "very close" to the interior we'll see in the next Audi A8, which is due in a year or so. Virtual Dashboard is screen-heavy in stark contrast to Virtual Cockpit's single, driver-focussed gauge display. It keeps that and adds a pair of screens to the mix, all of them using OLED (organic light-emitting diode) tech. The central screen measures 14.1 inches diagonally and is curved with a rhomboid border; its AMOLED (active matrix organic light-emitting diode) allows for the irregular shape and curvature. Below that sits a more normal, rectangular screen; both are very well integrated into their surroundings. And as in many current Audis, the shift lever acts as a comfy wrist rest. On the top screen, drivers and passengers get what Audi calls classic information – navigation, audio, settings. The lower screen provides big favorite buttons and also houses on-screen buttons for the climate control. When it's called for, the lower display turns into an input tablet for handwritten entries, an evolution of the small separate touchpad offered in current Audis. The displays use swiping and other gestures familiar to smartphone users, which allow them to interact with each other, for example when swiping to accept a call and move its info to the gauge display. The screens provide haptic feedback that goes beyond what automakers are offering today. Our man at CES says button presses only result from deliberate presses of the screen, meaning you can rest a finger over your selection and it won't activate until you press, just like a real button. Novel. The steering-wheel controls also provide haptic feedback and have been simplified compared to what's on Virtual Cockpit today. When it hits production in the A8 and other vehicles, all of this will be built on the next generation of Audi's infotainment platform, which it's creatively calling MIB2+. It offers more computing power than the current MIB2 system, allowing it to run more displays and offer more connected services over an LTE connection.

Audi A3 E-Tron starts at $38,825

Audi has announced the pricing for the new A3 E-Tron plug-in hybrid, listing the five-door's base price at $38,825. Adding the mid-range Premium Plus elevates the price to $42,925, while the top-of-the-line Prestige will demand $47,725. Of course, like so many hybrids the A3 e-tron's price is not so simply explained. The PHEV will likely be eligible for a $4,168 federal tax credit, while additional state tax credits are also available depending on where you live. And, if Audi's announcement isn't exciting enough for fuel-sippers across the country, we have another piece of good news – the A3 e-tron's configurator is live. While it's no different than any of Audi's other online configurators, potential owners can get a great rundown of the A3 E-Tron's entire options sheet. There's the usual array of options ranging from an MMI package on the base model, to a Technology Package on the mid-grade model, and a Sport Pack on the Prestige trim. With just a bit of fiddling – and while staying out of the accessories catalog – we were able to run the A3 E-Tron's price up to $49,025. That's just shy of what the car starts at in Germany. You can check out the official press release on the E-tron MSRP announcement below, or just head over to Audi's US consumer website and have a go with the configurator. Audi of America announces pricing for the electrified 2016 Audi A3 Sportback e-tron August 05, 2015 | HERNDON, Virginia The A3 Sportback e-tron plug-in hybrid is the first step towards an electrified future for Audi, combining a premium driving experience with the efficiency of an electric motor. The effective cost to buyers nationwide can be even lower with applicable federal and state incentive and tax credits. Vehicle is the first of many Audi e-tron models to come to the U.S. Audi announced U.S. prices for the all-new 2016 A3 Sportback e-tron® will begin at $37,900, and purchasing customers may qualify for applicable state and federal incentives and tax credits. As the first electrified Audi sold in the U.S., the plug-in hybrid electric A3 Sportback e-tron combines efficiency, innovative technology and performance for a premium driving experience. The A3 Sportback e-tron provides a comprehensive approach to sustainable mobility by combining the benefits of a hybrid with all-electric range. It is a package that makes the A3 Sportback e-tron a versatile choice for the full array of daily commuting challenges, some of which can be handled on battery power alone.