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Dieselgate defeats Audi's Le Mans racing dynasty

Referring to what the automotive press has dubbed "Dieselgate", Audi's Chairman of the Board of Management Rupert Stadler announced that Audi is pulling out of the FIA World Endurance Championship by the end of the 2016 season. This means Audi will no longer compete in the 24 Hours of Le Mans. However, that doesn't mean Audi is through with competing on the world stage. Instead of fossil-fuel-powered prototype racing, Audi will now "focus on the things that will keep (it) competitive in the years ahead", namely Formula E. Having worked together previously with Audi tuner ABT and component manufacturer Schaeffler in Formula E, the company is now turning Team ABT Schaeffler Audi Sport into a fully factory-backed outfit. Audi's DTM efforts with the RS 5 DTM will remain untouched for the time being, and the company hasn't made a decision yet as to whether its World Rallycross Championship with the Audi S1 EKS RX quattro will continue. Audi has competed in Le Mans prototype racing for 18 years, during which it secured 13 Le Mans wins. Out of 185 races contested by Audi's LMP cars, they racked up an impressive 106 wins. Audi's victory in 2006 was the first with a TDI engine, and the first hybrid-engine win was claimed in 2012. From 2000 to 2008, Audi won nine consecutive American Le Mans Series titles. Related Video: News Source: AudiImage Credit: REUTERS/Regis Duvignau Green Motorsports Audi Green Automakers Diesel Vehicles Electric Racing Vehicles Formula E abt audi le mans schaeffler

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Where to watch and follow the 24 Hours of Le Mans this year

In less than 24 hours the flag will drop on Audi's title defense at the 24 Hours of Le Mans, Toyota's best ever chance to win and Porsche's return to le grand defi. The Le Mans organizers have kept as au courant with broadcast options as they have with power unit technology, so you'll be able to find a place to watch or listen no matter what your preferred method. Friend-of-Autoblog Reilly Brennan has again put together an exhaustive "couch kit" of viewing options, which you can check out at his site. Here's the short list: Le Mans Site Le Mans TV Le Mans Facebook page Le Mans Twitter page FIA WEC Live timing Audi Sport stream Corvette Racing stream Nissan NISMO stream Entry list and grid Spotter's Guide You can watch or listen to the excellent Radio Le Mans, app, Autosport will have hourly updates and a live blog, the ACO has a Le Mans app. Fox will broadcast the event over a combination of Fox Sports 1, 2 and its Fox Sports Go App from 8:30 EST Saturday morning until 9:30 am EST Monday morning. Hit up Reilly Brennan's site for even more options and details like Eurosport and Daily Motion, and good watching – this should be a spectacular race. News Source: Reilly Brennan Motorsports Audi Porsche Toyota