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Audi A8 could spawn Mercedes-Maybach S600 rival

Five years ago, there was no middle ground for big luxury sedans. You either bought a $100,000 Mercedes-Benz S-Class, Audi A8, or BMW 7 Series, or you spent $225K on a twelve-cylinder Bentley Continental Flying Spur. But today, the market is changing. Bentley sells a V8-powered Flying Spur for around $200,000 and Mercedes is successfully selling a longer, twelve-cylinder, ultra-lux S-Class for $190,000. The middle ground is growing, and Audi wants in on the action. Audi is looking closely at the Mercedes-Maybach S600, according to Dr. Stefan Knirsch, the company's new technical leader. The company recently introduced a one-off A8 limo, shown above, although we'd imagine an S600 rival would be a more manageable size. "We are thinking about it," Knirsch told AutoExpress at the launch of the new SQ7. "The success of the extra-long version of the S-Class has got us wondering about whether there could be a business case for that in the future." Knirsch's comments raise a number of questions about a potential ultra-lux A8. Would it be longer than the A8L? The extra backseat space is a key part of the Maybach S600's appeal. What about the badge? Audi doesn't have a nameplate to rival Maybach to distinguish such an exclusive A8 from its more affordable siblings. Will the Audi offer more or fewer shades of black/silver than the S600? But the biggest question is what a bigger, more luxurious A8 could mean for the rest of the A8 range. As AE explains, Mercedes has done a remarkable job of fleshing out the S-Class range, with the normal sedan, Maybach, Coupe, Cabriolet, and their accompanying AMG variants. The Maybach S600 started that process – could an extra-large competitor kickstart Audi's full-size luxury expansion? The A8 has long been subject to gossip that it'd spawn an A9 Coupe (2014's Prologue Concept only fed that particular rumor mill), after all. Beyond hinting at a more luxurious A8, Knirsch expounded on another piece of exciting news: the next A8 will get Level 3 automation. That would mean full driverless ability "with the expectation that the human driver will respond appropriately to a request to intervene," according to the SAE's official definition. While Audi confirmed last year that the A8 could drive itself at speeds up to 37 miles per hour, Knirsch's more specific comments make it sound like the system could be even more advanced than originally thought. Related Video:

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

Audi takes cars that park themselves to a whole new level

Autonomous cars are impressive displays of in-car technology, but what exactly would the benefit of such systems be for the average driver? Audi has answered that question by showing off its Piloted Parking system for the Audi Connect at CES 2013.
Installed on this Audi A7, Piloted Parking allows a driver to drop themselves off and have the car autonomously drive away on its own and find its own parking spot. The car can then later be retrieved by "calling" it back with a specially designed smartphone app. We'd be lying if we said this didn't bring back memories of Michael Knight summoning KITT with his wristwatch. The most impressive part of this car might be the fact that the car is fully autonomous but doesn't have any obvious sensors or monitors on the exterior of the car like many other self-driving cars have.
Check out a video of the this innovative technology in action after the jump.