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Audi A9 Concept teased in video, new design chief tells us what to expect in LA

Audi has just dropped another teaser for the A9 Concept it'll be displaying at this month's LA Auto Show. This time around, instead of one static image, we get a tantalizing video of the showcar narrated by new Audi design chief Marc Lichte.
In terms of the A9, we get a better look at the body form than we've yet seen, and we also sneak a peek at its massive, blocky, turbine-style wheels that the conceptual flagship will wear in Los Angeles.
Lichte also takes this video opportunity as a chance to say how-do-you-do to the enthusiast community, commenting not only on his vision for the A9, but also offering up his bona fides in terms of family racing and art heritage. Get to know the man behind the car behind the sheet, here.

Audi UrQuattro gets the Petrolicious narrative

Audi started a revolution in the world of rallying when it paired an all-wheel-drive system with a turbocharged, five-cylinder engine and a rakish, three-door body. That car, the Quattro, didn't just upset the entire balance of the World Rally Championship, it (eventually) led to a transformative effect on the consumer car market.
But we're not just interested in this car simply because history has proven the UrQuattro to be important - we love its sharply creased looks, its offbeat soundtrack and its gravel-spitting abilities. Evidently, so does the crew from Petrolicious, as they've lavished their lenses upon the car. This particular model hails from 1983, and has covered a healthy 175,000 miles, says owner Manuel Leon Minassian. His first experience with the Ur (meaning "original") came in Beirut, where the car received plenty of praise from students at his school.
That first encounter led to a long passion for the Quattro, culminating in his purchase of this car four years ago. Take a look at Minassian and his Audi in the latest video from Petrolicious.

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.