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Audi TT Sportback Concept evolves the five-door breed

One week after a leaked sketch ran on these very pages, Audi has introduced the latest member of a "potential TT family," according to Audi board member Dr. Ulrich Hackenberg. This is the TT Sportback Concept, a five-door, 400-horsepower version of the brand's stylish sports car and at this point, it looks darn likely to herald the debut of a third body style for Audi's design icon.
Unveiled at the expansive Volkswagen group night celebration ahead of the 2014 Paris Motor Show, the TT Sportback Concept is the most evolved version of a form factor that's seen a slow striptease throughout 2014, first with the Allroad Shooting Brake Concept in Detroit and, more recently, in the Offroad Concept from the Beijing Motor Show.
For Paris, the car being shown by Audi is absent traditional concept car traits like oversized wheels, miniscule mirrors and bizarre interior treatments, giving it a far more production ready appearance than either of the previous TT-based concepts. The exterior, meanwhile, is clearly reminiscent of the third-generation car (that roofline is pure TT), although there are a number of styling decisions that remind us of the compact A3, particularly in regards to the taillights.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi will show all-electric 'sporty SUV' in Frankfurt

Audi is launching a fully electric crossover in 2018, and the brand is finally giving the world a look at what to expect with the E-Tron Quattro concept at the 2015 Frankfurt Motor Show. Previewed ahead of the event in these five sketches, the vehicle packs a heap of cutting-edge tech, including beautiful matrix laser OLED headlights, to be as efficient as possible. Audi maintains that it offers a range of over 311 miles, too. For such a green model, the design is surprisingly aggressive with a upright grille in front and angular panels elsewhere. The rear sketch shows the design tapering at the back to improve aerodynamics, though. Active aero parts at the front, sides, and rear further let the E-Tron Quattro concept slice through the air. When combined with a flat underbody, the drag coefficient is claimed to be a segment-best 0.25 cd. Audi also asserts the length is between a Q5 and Q7, which lends credence to speculation that the production version might be called the Q6. Underneath the muscular design is Audi's MLB 2 platform from the latest Q7. Three electric motors provide the all-wheel drive propulsion: one at the front and two on the rear axle. Located underneath the passenger compartment is a lithium-ion battery that uses cells from LG Chem and Samsung SDI. The interior seats four, and the driver is nestled into a wrap-around cockpit with a high center console. The front displays use OLEDs with gesture controls, and the rear passengers also get their own infotainment systems. Related Video: Outlook on series production – the Audi e-tron quattro concept at the IAA 2015 • The latest battery technology and top aerodynamics ensure a range of more than 500 kilometers (310 miles) • Sporty SUV with all-electric drive in series production from 2018 Ingolstadt/Frankfurt am Main, August 19, 2015 – Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand 's first large-series electric car. The Audi e-tron quattro concept is designed from the ground up as an electric car and proves to be pioneering in its segment at the very first glance. It follows the Audi "Aerosthetics" concept, combining technical measures for reducing aerodynamic drag with creative design solutions. Movable aerodynamic elements at the front, on the sides and at the rear improve the air flow around the car.