1997 Audi A6 Base Sedan 4-door 2.8l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

TT Offroad Concept shows Audi's design icon isn't afraid to play dirty

We'll step right out and say we like the TT Offroad Concept, but there's something that's just a bit too... familiar about it. Yes, this yellow five-door looks like a not-so-distant relative of the Allroad Shooting Brake Concept that debuted at the 2014 Detroit Auto Show earlier this year. So, we've seen the production TT, a super-light, high-performance model and now we're seeing a crossover. Does any of this sound familiar? Considering the Detroit concept earned an editors' choice award for that show, you can imagine how we feel about the strikingly similar TT Offroad, which is debuting at the Beijing Motor Show.
The two concepts share a propulsion system - a high-performance version of Audi's E-Tron plug-in-hybrid drivetrain. Total system output sits at 408 horsepower, thanks to a 2.0-liter, turbocharged four-cylinder and a 40-kilowatt electric motor in front and an 85-kW motor on the rear axle, for all-wheel drive. 62 miles per hour arrives in 5.2 seconds, while the TT Offroad is limited to 155 mph. Fuel economy is impressive, with a claimed 123.8 US miles per gallon on the European cycle.
The most obvious different between these two, then, are their looks. The TT looks a bit tougher, thanks to its larger 21-inch wheels and narrower headlights, but its more conventional belt and roofline give it more of an Audi Q3's look. Out back, a slightly restyled bumper is the sole differentiator between the two vehicles.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.