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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi confirms S8 Plus for US to debut in LA

Audi has confirmed that the new S8 Plus will indeed be coming to North America. The more potent version of the German automaker's flagship sedan was first revealed in August, and Audi will bring it to the upcoming Los Angeles auto show. The Plus model packs the same 4.0-liter twin-turbo V8 as the existing S8 (and the Bentley Continental for that matter), but increases output from 520 horsepower to 605 hp and torque from 481 pound-feet to 516 lb-ft (or 553 on overboost). The result is a 0-62 time quoted at 3.8 seconds to give the likes of the Mercedes-AMG S63, Jaguar XJR, and Maserati Quattroporte a run for their money. Audi of America has not announced US pricing for the S8 Plus or final specifications for the American market. Look for an MSRP in the neighborhood of $140k. The Audi S8 Plus will debut in LA alongside the new RS7 Performance and the second-generation R8, which will be making its US auto show debut at the SoCal expo. TRIO OF AUDI SPORT® AND PERFORMANCE MODELS TO MAKE US DEBUT AT LA AUTO SHOW – AUDI R8, RS 7 PERFORMANCE AND S8 PLUS - The second generation of the R8 high-performance halo car makes its U.S. auto show debut - Auto show debut of new RS 7 performance enhances brand's dynamic profile - S8 plus strengthens Audi's position in premium sedan segment November 10, 2015 | HERNDON, Virginia -- Reinforcing the brand's success from road to track, Audi will showcase a trio of new performance vehicles – including the all-new R8, RS 7 performance and S8 plus – at the Los Angeles Auto Show. "The Audi Sport® and performance models have always been an essential part of our brand's character," said Filip Brabec, Director of Product Management for Audi of America. "The Audi R8, RS 7 performance and S8 plus represent the maximum of Audi performance, premium design and technology for our customers." 2017 Audi R8 The fastest and most powerful Audi of all time, the 2017 R8 represents the pinnacle of performance for any model with the four rings. Thanks to the close cooperation between Audi Sport® engineers, race drivers and developers, the Audi R8 and R8 LMS racecar were co-developed and share approximately 50 percent of the same parts, including the V10 engine. The R8 launches with two powertrain variants: the 5.2L V10 with 540 hp, an increase of 15 hp from the previous R8 model or the R8 V10 Plus, boasting a powerful 610 hp, an increase of 60 hp, making it faster, more powerful and more dynamic than its predecessor.

Recharge Wrap-up: Tesla software suggestions, 'Audi at home' car sharing

Norwegian Tesla buff Bjorn Nyland wants the Tesla community to offer suggestions for the Firmware 7.1 over-the-air update. 7.0 includes a variety of small changes to the interface design, which Nyland discusses in depth in the video above. He offers constructive criticism, especially for things like the placement of certain data within the display. He calls upon other drivers to suggest their own changes and features they'd like to see in future updates. Nyland plans to tweet at Elon Musk once there are enough comments with hopes that Tesla will take the community's suggestions into consideration. See the video above, and read more at Teslarati. A survey of NRG eVgo stations found that drivers use DC fast charging over Level 2 charging by a ratio of 12 to 1. While businesses might prefer to install a Level 2 charger because it is cheaper and could help convince the customer to linger longer while they wait for a charge, this study suggests that DC charging could actually be a better way to attract customers. But the question is how to make DC charging sustainable for businesses with regard to the costs. Read more at Green Car Reports. Audi is launching its vehicle sharing program at luxury residences in San Francisco and Miami this week. Called "Audi at home," the program provides residents with a fleet of Audi vehicles at their disposal at either hourly or daily rates. The cars – the S7, S5 Cabriolet, SQ5, TT Roadster, Q7, and RS5 Cabriolet – are all of the Prestige trim level. Drivers needn't worry about mileage charges, tolls, fuel costs, insurance, or cleaning. Just reserve the car online, and drop it off at the property's valet when finished. Audi at home is launching at the Lumina luxury condos in San Francisco and at the Four Seasons Residences in Miami, with expansion to more cities planned for the future. Read more from Audi. Ballard is partnering with bus manufacturer King Long to build fuel cell buses in China. The two companies will work together to design and deploy the hydrogen-powered buses first in China, then in King Long's global network. "We are delighted to be working with the second largest bus OEM in the world on this important fuel cell bus design and market opportunity," says Ballard President and CEO Randy MacEwen. "Together, we are looking to optimize the design in order to improve performance, while lowering cost.