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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

2017 Audi A4 Allroad ups the Avant

Can't decide between a wagon and a crossover? Audi offers both, of course, but it will also split the difference with the new A4 Allroad Quattro. It's based on the latest A4, but offers the extra cargo space, rugged look, and increased ride height of a crossover, without the added bulk that usually goes with it. Unveiled today at the Detroit Auto Show, the new A4 Allroad starts life as an A4 Avant wagon, but features a number of upgrades that ought to appeal to the elegantly outdoorsy among us. All-wheel drive comes standard, of course, and ride height is increased by a little less than an inch. Combined with the larger wheels, that nets 1.3 inches more ground clearance for getting through snow banks and whatnot. The suspension uses a five-link setup at both ends. The rugged look is further accentuated by the flared fenders, new rear bumper, underbody guard plates, and roof rails. Otherwise it's essentially the same as the new A4 we've already seen. Motivation is provided by a range of TFSI and TDI engines ranging from 150 horsepower to 272, mated to either a six-speed manual, seven-speed dual-clutch, or eight-speed automatic transmission. That, of course, is on a global scale, with details on US pricing and availability to follow. In the meantime, you can scope out the live images from the floor of the Cobo Center in the gallery above, and the full details in the press release below. Perfect companion in any situation: the new Audi A4 allroad quattro - 34 millimeters (1.3 in) more ground clearance and "offroad" mode - Extroverted, individual design and extensive equipment - Powerful TFSI and TDI engines, quattro drive standard The new Audi A4 allroad quattro* embodies a unique concept: It combines high driving comfort with off-road qualities, thus enjoying a unique position in its segment. Thanks to the standard quattro drive and increase ground clearance, it also keeps on driving where the paved road ends. The new Audi A4 allroad quattro is defined by its individual look. The powerfully flared wheel arches and the rear bumper attract attention. They are finished in matt structure gray or painted in the body color. The robust underbody guard and the rear diffuser are finished in selenite silver. The sporty, distinctive front end with jagged headlights, unique bumper and model-specific air intakes underscores its extroverted character. Vertical chrome slats adorn the sculpted Singleframe grille.

1,682 miles in a 2014 Audi A8 L TDI - Part 1

We're going to skip the joke - because this isn't one - and get straight to the punchline: If the forthcoming 2014 Mercedes-Benz S-Class looks like it will lead the segment in interiors, the 3.0-liter turbodiesel in the 2014 Audi A8 L TDI takes the head of the table when it comes to engines.
After joining Audi for the 12 Hours of Sebring, we stood in the parking lot of The Inn On The Lakes on Sunday morning, our thousand-yard stare interrupted by the Citgo gas station across the street. We had one key, three bags, one white A8 L TDI, something like 17 gallons of diesel in the tank and one week to burn through it. For the purposes of a Quick Spin, we could have simply traipsed around the central Florida outback, all citrus, dusty scrubland and diners lifted from Cronenberg films, made short work of measuring the refinement and potential rarefaction of the oil burner under the hood and made our way back to the Orlando airport.
But dear readers, where would the adventure be in that?