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2014 Audi A4 next car to go on big diet while adding features

The Audi A4 is expected to receive a major redesign over the next couple of years, and with the smaller A3 now gaining a sedan model, it is being reported that the A4 might be getting a little breathing room for a more advanced design and improved technology and features. According to AutoBild, this would include a drop of more than 200 pounds in curb weight, updated cabin tech and a wider variety of drivetrain options.
AutoBild states that Audi is looking to upgrade just about every detail - inside and out - when it comes to the 2014 Audi A4, and this includes a next-generation MMI system that uses two digital displays. Extensive use of magnesium, aluminum and plastics will help shave an estimated 220 pounds from the A4's curb weight, and in terms of engines, it sounds like the usual array of forced-induction, small-displacement gas and diesel engines will be on tap, but a bigger V6 TDI and a plug-in hybrid powertrain are also mentioned.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.