2012 Audi A5 2.0t Quattro Premium Plus Awd 2dr Convertible on 2040-cars

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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Power for the people who need crossovers | 2018 Audi SQ5 First Drive

The 2018 Audi SQ5 is pretty simple. It's the sporty version of the redesigned Q5. It's for the enthusiast. The buyers skew male, and Audi pitches it as the solution for when an S4 doesn't meet your needs. It's a 354-horsepower purple pill for the Dad who's resigned himself to driving a crossover — but still wants to have some fun. The SQ5 is simple, but it's also very important. The Q5 is Audi's best-seller, and a sportier sibling makes the entire family look good. The midsize crossover segment is big business, and the performance industry is hot. Archrivals Mercedes, BMW, and Porsche have formidable entries. A few years ago a hotted-up crossover was a nice thing for an automaker to develop – a bonus addition to the lineup. Now it's essential. The SQ5 definitely feels like the right vehicle at the right time. Cruising around Vancouver Island outside Victoria, the stately capital city of British Columbia, we're having heck of a good time. The crossover, based on a platform shared with the larger Q7, feels nimble and eager. Breaking free from early morning traffic, we find the Trans-Canada Highway, cue up Dynamic mode, and take off. Dynamic mode adds heft to the steering, lowers the vehicle 0.6 inches from Auto mode, and deepens the exhaust note. It's low, growly, and sounds surprisingly good. The 3.0-liter TFSI engine has plenty of punch. You know it from the S4 and S5. Like those cars, the SQ5 now ditches the supercharger for turbo power. It was a mildly controversial move as the blown motors in the S4 and S5 gave those cars true muscle-car character. We've made our peace, and turbos just seem like the natural move for the SQ5. Audi is quick to point out the wide torque curve – you get 369 pound-feet sooner than with the supercharger, and output is 23 more pound-feet than before. The horsepower remains the same, though it maxes out slightly sooner in the band. Audi says the turbo, mounted in the middle of the engine's V, makes the SQ5 more responsive, and with all of the low-end torque, we agree. It certainly feels capable as we open it up, finding gaps in traffic, side-stepping tree haulers and deftly out-maneuvering slow-moving motorists. We find a rhythm on the Pacific Rim Highway, smoothly tackling the curves, pulling the paddles for quick downshifts from the eight-speed automatic Tiptronic transmission, and aggressively accelerating before giving way to common sense. It's a beautiful drive.

Recharge Wrap-up: Ford Fusion and Toyota Highlander named Best Hybrids for Families; Funky Prius motorhome

Tesla Model S customers in China will receive a "Universal Mobile Charger" with their vehicle. The charger will allow drivers to charge their Tesla anywhere, without having to search out a Supercharger when out in the wild. It allows Model S drivers a bit more freedom and helps alleviate worries about traveling too far from home. It could also help sway potential customers who suffer from range anxiety. The charger will be free to new and existing customers when it becomes available this summer. Read more at Car News China. US News & World Reports' list of Best Cars for Families includes two hybrids. The 2015 Ford Fusion Hybrid was chosen as the Best Hybrid Car for Families, while the 2015 Toyota Highlander Hybrid was picked as the Best Hybrid SUV for Families. The Fusion hybrid was chosen for its roomy, comfortable cabin, as well as the MyKey system's features for new drivers. The Highlander Hybrid offers eight seats - good for carpooling - as well as good mileage and a quality infotainment system. Read more at US News & World Reports or at Hybrid Cars. Audi plans to give its electric vehicles looks that differentiate them from the rest of the lineup. "In early 2018, we will launch a battery-powered sports activity vehicle in the large premium segment with a range of more than 500 kilometers," says Audi's head of development, Ulrich Hackenberg. "It will have a new, very attractive design, which we are developing especially for the E-Tron range and for battery-electric vehicles." According to analysts, part of the reason the Toyota Prius was so successful was because it was easy to distinguish from other Toyota models with conventional powertrains. Read more at Automotive News Europe. An Australian man turned his Toyota Prius into a miniature motorhome. James Lawler used mostly scraps to build the tiny house – complete with tin roof, chimney, and stained glass window – for just $150 Australian. It took him about a week to finish. Lawler made use of his creation at the Meredith Music Festival so he didn't have to sleep in a tent. He was, however, fined by police for driving the makeshift motorhome. See pictures and read more at the Herald Sun.