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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Spy video shows Audi RS4 Avant twin-turbo V6 lapping the Nurburgring

Nurburgring testing season is in full swing, and Audi took some of its newest upcoming models for a spin. That means our first listen to Ingolstadt's new, turbocharged RS engine under the hood of the RS4. Based off the updated A4, the new RS4 Avant is a return to the performance variant's roots. The original RS4 (and early versions of the S4) used twin-turbo V6 power, although more recent models stuffed the beloved 4.2-liter V8 under the hood. The turbo engine in the new model is also rumored to find its way into the back of the R8 supercar. We don't know horsepower figures yet, but with 450 horsepower as the benchmark from the last RS4 we expect big numbers from the six-cylinder. The new engine might be just as powerful as the old V8, but as you'll see in the video, it's missing the phenomenal growl that the 4.2-liter made as it revved to the sky. This new car is quiet, especially compared to the ear-tingling five-cylinder note of the TT RS testing alongside the wagon. A quiet performance car is fine if you like stealth, but with its flared wheel arches, oval exhausts, and big wheels, the RS4 is a car that's anything but subtle. Related Video: News Source: Car Spy News via YouTube Spy Photos Audi Wagon Luxury Performance Videos

Audi reportedly will cut costs by $12B to fund electric-car push

BERLIN - Audi aims to cut costs by 10 billion euros ($12 billion) by 2022 to fund a shift to electric cars as it seeks to move on after the emissions scandal, sources close to the carmaker said. Audi, Volkswagen's main profit driver, plans to bring five new all-electric models to market in coming years, starting with the E-Tron sport-utility vehicle (SUV) to be assembled from 2018 in Brussels. Despite run-up costs for its electric-car program, the luxury automaker wants to keep its operating profit margin at 8 percent a year at least, two sources close to Audi said. Its profit margin in the first half of this year was 8.9 percent. The bulk of the $12 billion cost savings would come from cutting research and development costs, the sources said. A spokesman at Audi's headquarters in Ingolstadt, Germany, declined comment. German business daily Handelsblatt reported the cost-savings target and profitability plans earlier on Sunday. Audi also aims to free up money for investments in zero-emission technology by developing a new production platform with Porsche, allowing both VW premium brands to save money by sharing components and modules. Audi is grappling with car recalls, prosecutor investigations, and persistent criticism from unions and managers over the diesel emissions scandal and its post-dieselgate strategy. Sources told Reuters on Friday that four of the brand's seven top executives are earmarked for dismissal in the near future. On Sunday, sources said the dismissals were discussed by supervisory board members last Thursday but a formal decision has yet to be taken. Reporting by Andreas CremerRelated Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: Reuters Green Plants/Manufacturing Audi Emissions Technology Emerging Technologies Diesel Vehicles Electric Luxury e-tron dieselgate diesel emissions