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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

VW CEO lost his job over buggy software that delayed new models

It says a lot about the state of the auto industry and where it's going that software problems have cost the CEO of a carmaker his job. Volkswagen ousted Herbert Diess as chief executive officer after severe software-development delays set back the scheduled launch of new Porsches, Audis and Bentleys. This was untenable considering buggy software postponed the debut of VW’s initial rollout of ID models, and customers are still having to drop off their cars at the dealer for updates the company has struggled to make over the air. Sure, Diess also didnÂ’t do enough to make allies and became increasingly isolated due to his hard-nosed leadership style. In his push to transform the company into an electric-vehicle leader, he repeatedly clashed with labor leaders by warning VW was losing out to Tesla and needed to cut thousands of jobs. But failures at the carmakerÂ’s software unit Cariad ultimately eroded DiessÂ’s support from the powerful Porsche and Piech family that calls the shots. Back in December, VW overhauled its management board, stripping Diess of some responsibilities while tasking him to turn around Cariad. While thereÂ’s been a lot of re-arranging since then, Diess didnÂ’t manage to make the issues go away. Discord at Cariad has pushed back the rollout of important new models including the electric Porsche Macan, a high-volume sport utility vehicle for the division thatÂ’s planning an initial public offering in the fourth quarter. AudiÂ’s new line of Artemis EVs has been delayed by around two years to 2027. And VWÂ’s ultra-luxury brand Bentley may not be able to go all-electric by the end of this decade as planned because of the software issues, Automobilwoche reported earlier this month. “Taking over the ship at Cariad seems to have been DiessÂ’s downfall,” said Matthias Schmidt, an independent auto analyst based in Berlin. VWÂ’s solutions to challenges tend to reflect its status as an industrial behemoth: itÂ’s able to throw lots of money and people at its problems. But modernizing the company for the digital age is going to take bringing in talent and building skillsets outside its traditional zones of expertise. Drivers increasingly demand intuitive user interfaces and services that could create new revenue streams, if done correctly. “Software is the key to the future,” TeslaÂ’s Elon Musk tweeted when one of his followers asked about VW switching CEOs. Diess certainly didnÂ’t lack ambition.

2016 Audi SQ5 TDI Plus a quick sprinter with 35 mpg

Not only does Europe get cool diesel-powered models, but occasionally, some of those oil-burners are of the high-performance variety. Take the Volkswagen Golf GTD, Audi Q7 V12 TDI, and now this, the new Audi SQ5 TDI Plus. In this new form, the 3.0-liter, turbodiesel V6 is very nearly as powerful as the supercharged V6 available in the US-market SQ5, producing 340 horsepower. That's 27 more than stock, for those keeping track at home. In terms of torque, of course, the diesel-powered SQ5 just embarrasses the gas-powered CUV. Torque is up 37 pound-feet to a thumping 516 lb-ft. We'll go ahead and classify that as a lot. This extra output allows the SQ5 TDI Plus to hit 62 miles per hour in just 5.1 seconds, matching the supercharged model we have access to here in the US. The top speed, as with the gas-powered model, is limited at 155. Unlike North America's CUV, though, fuel economy is very impressive. European drivers can expect the equivalent of 35.6 miles per gallon, compared to just 24 mpg with the gas engine. We have a full set of images of the new SQ5 TDI Plus from the floor of the 2015 Frankfurt Motor Show. Scroll up and check them out. Related Video: Even more power and top-of-the-line equipment: The Audi SQ5 TDI plus with 250 kW (340 hp) - The SQ5 TDI plus will launch on the German market in October 2015 - 700 Nm of torque; from 0 to 100 km/h in 5.1 seconds - On request, exclusive equipment package from quattro GmbH Audi is further expanding its range of S models. In October, the new SQ5 TDI plus* will arrive at German dealerships with more power and driving pleasure and even more extensive equipment – with 250 kW (340 hp), sport differential and 21-inch wheels. Even in its basic version, the successful Audi SQ5 TDI* comes as an SUV with the performance of a sports car. The plus version has an even higher power output. The biturbo V6 TDI produces 250 kW (340 hp) from its three liters of displacement by way of increased injection pressure. This results in 20 kW/27 hp more power compared to the SQ5 TDI. Its peak torque is increased by 50 (36.9 lb-ft) to 700 Nm (516.3 lb-ft). The powerful diesel SUV accelerates from 0 to 100 km/h (62.1 mph) in just 5.1 seconds; the top speed is electronically governed to 250 km/h (155.3 mph). In the NECD cycle, it merely requires 6.6 liters of fuel per 100 kilometers (35.6 US mpg) with emission of 174 g CO2/km (280.0 g/mi).