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Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

Audi R8 E-Tron back on production map thanks to new battery tech?

Contrary to our October 2012 report, it appears Audi's R8 E-Tron program is back on track, if a report from Australia is to be believed. Drive is reporting that the German brand has changed its mind and won't be sacking the program, despite previously stated concerns about the quality and price of batteries for the R8-based EV.
We last saw the R8 E-Tron prototype in the snows of northern Europe, although footage of the car has been non-existent since that wintry test. This new report claims that a small number of R8 E-Trons will see production, which gels with what we heard back in 2012 and supposed earlier this year. Apparently, some new sort of lithium-ion battery technology has allowed for a drastic increase in range, with rumors of the original 130 miles going up to around 250. According to Drive, this makes the project feasible again.
"Our engineers and technicians are further developing the car and its electric drive system. The range has grown significantly, allowing the potential for a small-scale production," an unnamed, but high-ranking Audi employee told the Aussies.

Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.