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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

24 Hours of Le Mans live update part two

We tasked surfing journalist Rory Parker to watch this year's live stream of the 2016 24 Hours of Le Mans. What follows is an experiment to experience the world's greatest endurance race from the perspective of a motorsports novice. Parker lives in Hawaii and can hold his breath longer than he can go without swearing. For Part One, click here. Or you can skip ahead to Part Three here. I write about surfing for a living. If you can call it a living. Basically means I spend my days fucking around and my wife pays for everything. Because she's got a real job that pays well. Brings home the bacon. Very progressive arrangement. Super twenty first century. I run a surf website, beachgrit.com, with two other guys. It's a strange gig. More or less uncensored. Kind of popular. Very good at alienating advertisers. My behavior has cost us a few bucks. I'm terrible at self-censorship. Know there's a line out there, no idea where it lies. I still don't understand any of the technical side. Might as well be astrophysics or something. For contests I do long rambling write ups. They rarely make much sense. Mainly just talk about my life, whatever random thoughts pop into my head. "Can you do something similar for Le Mans?" "Sure, but I know absolutely fuck-all about racing." "That's okay. Just write what you want." "Will do. But you're gonna need to edit my stuff. Probably censor it heavily." So here I am. I spent the last week trying to learn all I can about the sport of endurance racing. But there's only so much you can jam in your head. And I still don't understand any of the technical side. Might as well be astrophysics or something. While I rambled things were happening. Tracy Krohn spun into the gravel on the Forza chicane. #89 is out of the race after an accident I missed. Pegasus racing hit the wall on the Porsche curves. Bashed up front end, in the garage getting fixed. Toyota and Porsche are swapping back and forth in the front three. Ford back in the lead in GTE Pro. #91 Porsche took a stone through the radiator, down two laps. Not good. The wife and I are one of those weird childless couples that spend way too much time caring for the needs of their pet. French bulldog, Mr Eugene Victor Debs. Great little guy. Spent the last four years training him to be obedient and friendly. Nice thing about dogs, when you're sick of dealing with them you can just lock 'em in another room for a few hours. You don't need to worry about paying for college.

Audi updates A3 with Virtual Cockpit, more goodies

Audi has announced a series of updates to the A3 family. And though we're still waiting for confirmation on its arrival here in North America following its introduction back in Europe next month, the revisions bode well for Ingolstadt's baby. Chief among the enhancements for the latest A3 is the inclusion, as promised, of the company's Virtual Cockpit infotainment system. One of our finalists for 2016 Tech of the Year, the Virtual Cockpit moves many of the controls and menus you'd expect to find in the center console display into the instrument cluster to make them easier for the driver to navigate (albeit at the expense of a co-pilot's assistance). Audi also used the occasion to install some of its latest driver assistance systems, including active lane assist, pedestrian protection, and available traffic jam assist that helps the vehicle crawl along in bumper-to-bumper conditions. The revised A3 also features new front and rear fascias, incorporating a sharper grille and new head- and taillights, with available Matrix LED units up front. Globally speaking, Audi is offering the updated model with six different engines – three gasoline and three diesel – including a 1.0-liter inline-three for the first time. There's the hybrid E-Tron model as well, and the flex-fuel G-Tron model that can run on natural gas. More enticing though is the new S3, which benefits from a ten-horsepower boost to produce a more substantial 310 hp and as much as 295 pound-feet of torque. With sedan, convertible, and three- and five-door hatchback bodystyles, that makes for a lot of combinations, though not all engines will be offered in all forms. Watch this space for word on US availability. In the meantime, you can scope out all the details on the various variants in the press release below and the high-resolution images in the exhaustive gallery above. Related Video: Technology Update for the Compact Bestseller – the new Audi A3 - New engines: 1.0 TFSI and newly developed 2.0 TFSI - Infotainment and assistance systems from the full-size class - First deliveries in summer The successful model from Audi is now even more attractive: The Audi A3* approaches the starting line with new driver assistance systems and engines as well as newly designed headlights and taillights. Also new on board is the innovative operating and display concept, Audi virtual cockpit. The new A3 is available in a three-door version and as a Sportback, a sedan and a Cabriolet.