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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Audi bringing TT Clubsport Turbo concept to Worthersee

Is the world ready for an Audi TT with 600 horsepower? Well it had better be, because that's exactly what Ingolstadt has in store for this year's GTI-Treffen at Worthersee, Austria. Billed as a "technology concept," this TT show car packs a 2.5-liter inline-five with two electric turbochargers. Audi is developing electric turbos for its diesel engines, but has found a performance application here in a gasoline engine. The result is a whopping 600 horsepower and 479 pound-feet of torque, driving all four wheels through a six-speed manual transmission. Weighing in at 3,078 pounds and with those electric turbos spooling up quick, it's said to reach 62 in 3.6 seconds en route to a top speed of over 192 miles per hour. In a TT. The turbos are powered by a 48-volt electrical system, juiced by a compact lithium-ion battery in the trunk that can store regenerated power. It's also got a coilover suspension and electric jack to get over obstacles like curbs and speed bumps. The whole thing rides on 20-inch alloys with a two-tone finish, with carbon-ceramic discs to keep it all in check, and as you can see, a rather aggressive-looking widebody aero kit. All of which makes for a rather stunning concept, even if its encroachment on the R8 means it will likely never see production. Related Video: Ingolstadt/Reifnitz, 2015-05-08 Tremendous thrust right from the start: the Audi TT clubsport turbo technology concept car - Premiere at Worthersee: show car has 2.5 TFSI and electric biturbo - 441 kW (600 hp) and 650 Nm (479.4 lb-ft), 0 to 100 km/h (62.1 mph) in 3.6 seconds - Development chief Prof. Dr. Hackenberg: "Technology close to production readiness" Wide add-on parts, a powerful rear wing and a power output of 441 kW (600 hp) – the Audi TT clubsport turbo impresses with its power and design. From May 13 to 16, Audi will be showing its technology concept car on the Worthersee Tour in the Austrian town of Reifnitz. The inspiration for the show car came from the successful Audi 90 IMSA GTO of the late 1980s. A new technology is making its debut under the hood. The car's electric biturbo adds even more dynamism to the driving experience with its spontaneous response. "The electric biturbo signifies a new dimension in driving enjoyment; it boosts sprinting ability and torque and enables high peak power," explains Prof. Dr. Ulrich Hackenberg, Audi Board Member for Technical Development. "In our TDI engines, we are close to production readiness with this technology.

The 2018 Audi A5 and S5 Cabriolets are here just in time for winter

There are no big surprises with the 2018 A5 and S5 Cabriolet. As you'd expect, the convertibles share a design with their coupe counterparts, the A5 and S5 coupes, refreshed versions of which were unveiled earlier this year. Alongside the coupes and upcoming sportback models, the Cabriolets complete the A5 lineup. At least until another RS 5 comes along. In Europe, the A5 will have five available engine options, including three TDI engines maxing out at a 286-horsepower 3.0-liter, and two TFSI gas engines, with the most powerful putting out 252 hp. There will also be a choice of three transmissions including a six-speed manual, a seven-speed S-Tronic dual-clutch gearbox, and as an eight-speed automatic. For the US, though, the powertrains should be the same as the new coupe's, with a 2.0-liter turbocharged four-cylinder generating 252 hp and 273 lb-ft of torque in the A5, replacing the 220-hp turbo four in the previous model. An eight-speed automatic is a definite, although the existence of a manual A4 sedan for our market leaves some hope that a six-speed could be available in the A5 Cabriolet or at least the coupe. Audi also hasn't made final decisions on whether a front-drive model will be available here as it has been in the past. View 13 Photos The S5 Cabriolet, just like the two-door model, uses a new 3.0-liter turbocharged V6 engine that produces 354 hp and 369 lb-ft of torque, which is 21 more horsepower and 44 more pound-feet of torque than the old 3.0-liter supercharged V6 made. Despite the bump in power, the new S5 Cab hits 62 miles per hour in 5.1 seconds, just like the previous model. It is again electronically limited to 155 mph. And like the coupe, it will use an eight-speed automatic and get Quattro all-wheel drive standard. The A5 Cabriolet loses roughly 88 pounds compared to the previous model. The cars use an updated five-link front suspension and Audi claims the chassis is 40 percent stiffer than before. The soft tops have more insulation to cancel out road noise, take 15 seconds to open, and 18 seconds to close. You can do either at speeds up to 31 mph. The A5 Cabriolet will be available with Audi's latest array of driver assistance systems, including its navigation-linked adaptive cruise control and collision avoidance assist. A seven-inch display, seat belt microphones, Audi's Virtual Cockpit infotainment and gauge package, and a head-up display are available on the inside.