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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

2017 Audi Q7 Second Drive

One morning, I'm driving down the Malibu coast, top-down in a two-seat sports car. Twelve hours later, I'm on a straight road, in traffic, and piloting a seven-seat SUV. I think this is how new parents feel. There's no other word but "parental" to describe how three-row crossovers, like this 2017 Audi Q7, make me feel. Whether it was the Honda Pilot that was actually kind of tossable, or the plush Kia Sorento, one glance in the rear-view mirror at five headrests makes you wonder if someone isn't waiting for you outside an elementary school. The Q7, however, has always been a luxury car first. And this second-generation model is crammed with technology and convenience features to make life more effortless, as if it was designed for a person who lives in Bel Air but also must take the kids to horse-riding lessons on the one weekend it rains in Southern California. Autoblog already tested a European example, but I'm now getting the chance to finally drive it Stateside. When it comes to the Q7's appearance, I always seem to have a minority opinion. The old one looked like a bus when plenty of people said it looked beautiful. This new one has been widely criticized for looking like a wagon, but I don't see a lot wrong here. At some angles, it's reminiscent of the old 5000 Avants from the '80s – probably not a coincidence, since the Q7 is Audi's most prestigious wagon right now. Even Audi admits it pulled from the '80s with styling cues along the rear quarter panels and the ever-larger "Quattro" badges. While the shape grows on you, it isn't going to stop people seeing it and thinking it's a Q5. The new Audi Q7 has an incredible sense of elegance about it. The most ambitious design touches are the arrows in the LED lights, front and rear, but they're ultimately dwarfed by the size of the car. What's more, the string of white, silver, and gray cars on hand at our test aren't exactly striking, and the optional 20-inch wheels are boring in design. You could also call this "quiet luxury." Or perhaps stately. The new Audi Q7 has an incredible sense of elegance about it, never feeling ponderous like a truck and always feeling secure like a large luxury sedan. As the first application of the Volkswagen Group's MLB Evo platform, it really is a large luxury wagon. Which is the exact image the company seems to be running from.

Autoblog Podcast #390

Episode #390 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing and Sebastian Blanco from Autoblog Green talk about the 2015 Ford Mustang specs, the 2016 Smart models, a proposal to add real-world numbers to EPA economy tests and the potential downside of autonomous cars. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #390: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: 2015 Ford Mustang specs 2016 Smart FourTwo and FourFour EPA wants road tests The downside of autonomous cars In the Autoblog Garage: 2014 Nissan Leaf 2015 Audi A3 Sportback E-Tron 2014 Scion tC Hosts: Dan Roth, Steven Ewing, Sebastian Blanco Runtime: 01:33:35 Rundown: Intro and Garage - 00:00 Mustang Specs - 34:40 2016 Smart Models - 51:14 EPA Tests - 01:02:57 Autonomous Cars - 01:11:19 Q&A - 01:21:22 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Audi Ford Nissan Scion smart Electric Hybrid