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Audi EV exec compliments Tesla Supercharger network

Stefan Niemand, Audi's Director of Battery Electric Vehicles, didn't mince words that the EV market must improve, and he even applauded the American competition during a meeting of Germany's auto industry organization, the VDA. "I hate to admit it, but Tesla did everything right", he said about the Supercharger network, according to EETimes Europe Automotive. Niemand also tried to convince the members that EVs needed to improve significantly. "These cars are slower than those with conventional drive and they have a much lower range – and in compensation they are more expensive," Niemand said, according to EETimes Europe Automotive In the exec's opinion, it's acceptable if an electric vehicle is a little more expensive than the competition, but the model needs to be every bit as enjoyable to drive as one with a combustion drivetrain. Niemand championed the need for a vast recharging infrastructure and used his speech to do some cheerleading for the forthcoming production version of the company's E-Tron Quattro crossover concept. The company claims the future model can do everything Niemand is admonishing the industry about. For example, the version at the 2015 Frankfurt Motor Show could produce up to 496 horsepower for short periods and cover 311 miles on the European testing cycle. The exec's arguments echo those of Audi of America president Scott Keogh who sees a similar EV future in the US. Keogh believes the brand's electric sales could as high as 25 percent of its volume by 2025. The company is getting the public ready for this electrified powertrain transition with the A3 e-Tron plug-in hybrid, but the production E-Tron Quattro takes the idea to the next level. To solve the recharging problem, the company is also working on 150-kW fast charging network with partners. Related Video:

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

Audi R8 V10 Plus takes on Ducati Diavel in straight line

The classic car-versus-motorcycle comparison is put to the test as Autocar pits a 2013 Audi R8 V10 against the Ducati Diavel in a run from 0-150-0 miles per hour. While you might expect the 162-horsepower Ducati weighing just 515 pounds to blow away the 542-horse, 3,500-pound Audi, this particular test measures the acceleration and braking of both high-performance machines.
Drag racing an Audi R8 against a Ducati on a long, flat stretch of concrete sounds fun to us, and Autocar documented the whole test for our viewing pleasure. We don't want to spoil the fun for you, so let's just say that a Volkswagen-owned brand wins. Scroll down to watch the video for yourself.