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SNL player Vanessa Bayer goes 50 Shades of Audi

Fifty Shades of Grey, the most unlikely Valentine's Day film ever, is opening over Valentine's Day Weekend. Casting directors gave Audi a number of plum assignments, the German carmaker landing the roles of A3, S7, S8, R8 V10 Spyder, and Q7. That part is not surprising. What is surprising is this most unlikely spoof that Audi of America worked up with Saturday Night Live cast member Vanessa Bayer, playing off that elevator scene in the film. After watching it, we felt like Audi looked at us and said, "Oh yeah, we just did that." It's not NSFW, but - like the movie it parodies - this is all about the adult content. We liked it. But would it be too much to say we didn't see this one coming? News Source: Audi of America via YouTube Humor TV/Movies Audi Videos saturday night live

Audi RS Q3 is funky, chunky, spunky forbidden fruit [w/videos]

After salivating over the Audi RS6 Avant last night, we're happy to see yet another RS-branded Audi here on the show floor at the Geneva Motor Show. Meet the RS Q3, Audi's first ever high-performance crossover, showing what's possible when the Ingolstadt automaker brings its best sporting bits to its smallest CUV.
Powering the RS Q3 is Audi's 2.5-liter turbocharged five-cylinder engine - the same one found in sweetie-darlings like the TT RS and RS3. Output is rated at 310 horsepower and 309 pound-feet of torque, sent to all four wheels via the automaker's seven-speed S-tronic dual-clutch transmission. Weighing in at just over 3,800 pounds, the RS Q3 is indeed a porky little pig, but no matter - that forced-induction fire will propel the small crossover to 62 miles per hour in five and a half seconds. And that's with launch control, too.
The RS Q3 certainly looks the part of a proper sporty Audi, with exaggerated air vents and bulgy, aggressive bits all around. Honestly, we like the way the RS package has translated to the Q3 form - this design really works well on the smaller CUV package. Inside, performance-minded fittings like a flat-bottomed steering wheel, upgraded gauges and sport seats bring the whole RS pack full circle. We'll admit, we're definitely intrigued by this little guy.

Audi changes the guard at Quattro GmbH

Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products - including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new leader.
According to reports, van Meel (46, pictured right) is being reassigned to head up the Audi R&D center in Beijing. In his place, Audi is promoting Heinz Peter Hollwerweger (60, pictured above) to the post. The move is expected to be confirmed in advance of the Geneva Motor Show, at which point we can expect Audi to claim that it was part of a planned rotation. However sources suggest that van Meel's departure came at the behest of R&D boss Ulrich Hackenberg, who was apparently unhappy with how van Meel has been handling development of the next R8 and of the R8 E-Tron project.
Why Hackenberg would have van Meel reassigned to run one of his own R&D centers is beyond us, but Hollerweger is apparently expected to be able to get the job done faster and better. Whether he'll have any major changes in store for the Quattro division and its products is another matter, but we're looking forward to finding out.