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Upcoming Audi Q1 rumored to get high-performance SQ1 variant

The Audi Q1 isn't due for another two or three years, yet Auto Bild reports already that it will come in RS and SQ1 trims. According to the report, the RS Q1 will be powered by a 2.0-liter four-cylinder putting out 300 horsepower and 280 pound-feet of torque, putting it about 70 hp and 8 lb-ft beyond the next-most-powerful gasoline engine in the standard range.
Depending on how you like your gumption served, however, the first SQ1 - like its European SQ5 sibling - go the diesel route with a 2.0-liter TDI fitted with twin turbos for 231 hp and 368 pound-feet of torque. That's an improvement of 47 hp and 88 lb-ft over the most powerful diesel engine said to be offered on the regular Q1.
The report goes on to say that there should be g-tron (natural gas) and e-tron versions of the Q1, and buyers will get a deep toy chest of assistance packages to equip it with. Starting price in Europe is expected to be around 25,000 euros, which, if correct, would make it 4,000 euros less dear than the Q3 in Germany.

Audi E-Tron Sportback Concept previews 2019 production model

Audi has revealed the E-Tron Sportback concept it has been teasing ahead of Auto Shanghai. The all-electric model, the automaker says, previews a production model slated for 2019. Audi will launch an electric SUV with a driving range of 311 miles in 2018. "Following close on its heels, in 2019," says Audi Chairman Rupert Stadler, "comes the production version of the Audi E-Tron Sportback – an emotional coupe version that is thrillingly identifiable as an electric car at the very first glance." The E-Tron Sportback is powered by three electric motors – one on the front axle, and two on the rear ­– providing a total 320 kW (429 horsepower), with a boost mode that ups that output to 370 kW (496 hp). It's capable of a 0-62 mile per hour sprint of 4.5 seconds. A liquid-cooled 95-kWh lithium-ion battery provides 311 miles of driving range (on the European cycle). The concept features Audi's singleframe grille, with an illuminated four-ring logo. The front of the car is shaped for optimal airflow, and the dip in the hood also gives it a uniquely sporty look. Its front fascia integrates lighting that not only illuminates the road, but can project animations or provide communicative signals to other drivers or pedestrians. Its 23-inch wheels are imposing, giving the car a muscular stance. Side mirrors are replaced by slender cameras, which improve airflow and provide a better view of the car's surroundings, helping to eliminate blind spots. By revealing the E-Tron Sportback concept in China, Audi is acknowledging the significance of the country's electric vehicle market. "There are already about 150,000 charging stations in the country, with another 100,000 due to come on stream by the end of 2017," notes Audi Board Member for Marketing and Sales, Dr. Dietmar Voggenreiter. "We are well equipped for this rapid growth. In the next five years we will be offering five E-Tron models in China, including purely battery-powered vehicles with ranges well in excess of 500 kilometers (310.7 miles) such as the Audi E-Tron Sportback." Related Video: Featured Gallery Audi E-Tron Sportback Concept View 34 Photos News Source: Audi Green Auto Shanghai Audi Green Automakers Technology Electric e-tron audi e-tron Auto Shanghai 2017

Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video: