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VW has received several tentative bids for Ducati

Italy's Benetton family is vying with motorbike firms and buyout funds for control of Italian motorcycle brand Ducati, which is being sold by Germany's Volkswagen, sources involved in the process told Reuters. Volkswagen, whose Audi division controls Ducati, has received several tentative bids with the Benetton family's investment vehicle Edizione Holding valuing the Monster motorbike maker at $1.2 billion, one of the sources said. As well as Edizione Holding, U.S. buyout fund Bain Capital, which owns a stake in Ski-Doo snowmobiles maker BRB, and two Indian motorbike firms, Eicher Motors and Bajaj Auto, have also bid for Ducati, the sources said. Indian carmaker Eicher controls Royal Enfield, a motorcycle brand established in 1893 which ranks as one of the oldest. Strategic bidders also include U.S. automotive firm Polaris Industries, which earlier this year said it would wind down its struggling Victory Motorcycle brand. A shortlist of bidders for a second stage of the auction could be selected as soon as Saturday, two of the sources said. Volkswagen adviser Evercore has a long list of bidders including private equity funds such as Ducati's previous owner Investindustrial, CVC Capital Partners, Advent and PAI, all hoping to outbid industry players, the sources said. If it gets to the second round, Edizione Holding could seek to form a consortium with a financial investor, two of the sources said, in a bid to secure control of Ducati, whose racers have won the Superbike world championship 14 times, with Carl Fogarty and Troy Bayliss its most successful riders. Audi, Edizione Holding, Investindustrial, Advent and PAI declined to comment, while the other interested groups were not immediately available for comment. PRICING CHALLENGES For some buyout funds, Ducati's valuation of up to $1.4 billion – which sources said is based on a multiple of more than 10 times its core earnings of roughly 100 million euros – is a tall order as they lack the synergies that some motorbike makers could achieve. But Investindustrial founder Andrea Bonomi, who sold Ducati to Audi for about 860 million euros in 2012, is serious about a comeback, one of the sources said. China's Loncin Motor was among a group of industry players that initially showed interest in Ducati, alongside Harley-Davidson. The latter has, however, decided against making a bid due to Ducati's price tag, while it could not be established if Loncin Motor had carried on bidding.

Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Upcoming Audi Q1 rumored to get high-performance SQ1 variant

The Audi Q1 isn't due for another two or three years, yet Auto Bild reports already that it will come in RS and SQ1 trims. According to the report, the RS Q1 will be powered by a 2.0-liter four-cylinder putting out 300 horsepower and 280 pound-feet of torque, putting it about 70 hp and 8 lb-ft beyond the next-most-powerful gasoline engine in the standard range.
Depending on how you like your gumption served, however, the first SQ1 - like its European SQ5 sibling - go the diesel route with a 2.0-liter TDI fitted with twin turbos for 231 hp and 368 pound-feet of torque. That's an improvement of 47 hp and 88 lb-ft over the most powerful diesel engine said to be offered on the regular Q1.
The report goes on to say that there should be g-tron (natural gas) and e-tron versions of the Q1, and buyers will get a deep toy chest of assistance packages to equip it with. Starting price in Europe is expected to be around 25,000 euros, which, if correct, would make it 4,000 euros less dear than the Q3 in Germany.