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Audi reveals S3 Cabriolet ahead of Geneva debut

It used to be if you wanted an Audi S3, your choices in bodystyle came down to hatchback or... hatchback. That is, in markets where the model was offered at all. But Audi has been expanding the A3 global family upon which the S3 is based, and it intends to offer the performance-minded derivative as a three-door hatch, five-door hatch, four-door sedan and - with the introduction of the version you see here - a two-door convertible.
Set to be presented in public for the first time at the Geneva Motor Show early next month, the new Audi S3 Cabriolet packs the same 2.0-liter turbo four as its fixed-roof counterparts - all 290 horsepower and 280 pound-feet of it - but ditches the extra doors and the tin top in favor of the two-door cabriolet bodystyle of the A3 Cabriolet.
The added weight of the folding fabric roof mechanism and the extra body reinforcement required means that the S3 cabrio takes half a second more to reach 62 miles per hour from a standstill than it would take the sedan version, clocking the run at 5.4 seconds instead of 4.9. This, despite more generous use of magnesium, aluminum and high-strength steel in its construction. Top speed, as is the German custom, remains pinned at 155 mph.

2017 Audi S4 switches to turbo power, loses manual

If you dig the understated look of the 2017 Audi A4 but crave more power, then check out the latest S4. The new sport sedan sticks with a V6 but ditches the supercharger in favor of turbocharging to now produce estimated US figures of 354 horsepower and 369 pound-feet of torque. If there's one downside to the upgrade, it's that Audi only plans to offer the mill with an eight-speed Tiptronic automatic gearbox. The 2017 S4 is now quicker than before. The run to 62 miles per hour takes just 4.7 seconds, versus 4.9 seconds for the current sedan to reach 60 mph. The top speed remains at an electronically limited 155 mph, but fuel economy is claimed to be improved with a rating of 31.8 miles per gallon on the European testing cycle. All S4s come with Audi's venerable Quattro all-wheel drive, and it generally operates with a 40:60 front-rear power split. As conditions change, a maximum of 70 percent of the grunt can go to the front or 85 percent to the rear. Handling is also aided by a tweaked suspension that sits 0.9-inches lower than the A4. Beyond the different badges, the latest S4 doesn't visually advertise its prowess. LED lighting is standard, and quad exhausts rest in a new rear bumper with a subtle diffuser. The side mirror housings also get some aluminum-look trim. The interior layout echoes the A4 but with sport seats and a mix of Nappa leather and Alcantara upholstery. Audi's digital instrument cluster is optional and includes an exclusive sport screen among the three views. The new S4 goes on sale in 2016 as a 2017 model. In addition to the lack of a manual, there's no intention of offering the S4 Avant in the US. Sporty and high-tech: the new Audi S4 and S4 Avant September 15, 2015 | FRANKFURT/INGOLSTADT, Germany Audi launches the new S4 and S4 Avant at the IAA in Frankfurt am Main. The top models from the A4 series are ahead of the competition – with intelligent lightweight design, powerful engines, an extensive package of the latest technologies, and 260 kW (354 hp), 0 to 100 km/h (0 to 62 mph) in 4.7 seconds. (The all-new A4 and S4 are expected to go on sale in the U.S. market in 2016. The Avant is not planned for the U.S. market.) "At Audi, we have more than 20 years of expertise in developing our sporty S models," says Professor Dr. Ulrich Hackenberg, Member of the Audi Board of Management for Technical Development.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.