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Witness the Prologue to Audi's design future [w/videos]

Audi went Hollywood for its debut of the forward-looking Prologue concept car last night, pulling the silks back at a sprawling LA manse in the hills. The cost-no-object unveiling of the car, as well as its prominent positioning at this year's LA Auto Show, speaks to the importance with which the company views the styling you see here.
Prof. Dr. Ulrich Hackenberg, maharishi of development for the three-rings brand, made two important announcements at the presentation: reiterating publicly his endorsement of new styling chief Marc Lichte, and telling us that Prologue design will be found on upcoming production versions of the A6, A7 and A8.
Take a close look at that imposing face on the Prologue - an amped up revision of the single-frame shield grille that has appeared on new models like the TT already - and get used to it. Lichte called out the grille as the new face of the brand, so we fully expect its deployment across the range as the 2016 models roll out.

Audi Prologue Avant puts new styling focus on wagons

As much as we loved the Audi Prologue Concept that debuted late last year at the LA Auto Show – and, suffice it to say, we liked the first Prologue a lot – this new Prologue Avant from the German automaker may just rock our socks that much further off our feet. We have very little by way of actual, concrete details on what's under the angular wagon-shaped skin of the Prologue Avant, but we'd be perfectly content if it kept the previous two-door's 4.0-liter twin-turbo V8 in place underhood, augmented as it was when it was again shown at CES last month with a hybrid-assist system that put total system horsepower at 677, along with a meaty 701 pound-feet of torque. With all that power routed to all four wheels through an eight-speed automatic transmission, the 0-60 time of just 3.5 seconds strikes us as plenty quick. The powertrain details hardly seem the point of this new concept from Audi, in any case. Clearly, the big deal is the new bodywork, which builds upon the beautiful foundation of the original Prologue coupe with an elongated wagon shell and three additional doors (two rear doors and a rear hatch). The attractive body sits low to the ground on exaggerated 22-inch wheels, according to Auto Express. We note high-tech lighting elements front and rear and a modified front fascia with a bit more brightwork than the previous version. Assuming there's a bit of future reality baked into the Prologue Avant – which we believe is likely, considering that the coupe we salivated over in LA was said to point the way forward for the brand – it's safe to say we're in eager anticipation of the next several years at Audi. Have a good look at the images that have so far been released, and feel free to let us know what you think. We're sure Audi is interested in hearing your opinions, too. Related Video: News Source: Audi via Auto Express Design/Style Geneva Motor Show Audi Wagon Concept Cars Future Vehicles Hybrid Luxury Performance 2015 Geneva Motor Show

Audi developing EV batteries with LG Chem, Samsung SDI

Audi is continuing to trickle out more details about a future electric SUV with a range of over 311 miles, and the Four-Ringed Brand now has a deal with LG Chem and Samsung SDI to use their cells in its battery design for the upcoming EV. The two companies are also agreeing to make investments in Europe to produce and supply parts there for the vehicle. "We will optimally integrate the innovative cell modules developed with LG Chem and Samsung SDI into our vehicle architecture, thus achieving an attractive overall package of sportiness and range," Dr. Ulrich Hackenberg, Audi Board of Management member for development, said in the deal's announcement. Hackenberg first publicized the EV during the brand's annual press conference this year. At the time, he confirmed that the model will use the same MLB 2 platform as the Q7 and set a launch date of early 2018. The vehicle reportedly carries the internal codename C-BEV, and a concept version might show up at September's Frankfurt Motor Show. Current rumors suggest that the EV will use a 90-kWh battery pack to achieve such a long range. Three electric motors could provide a total output of 500 horsepower and 516 pound-feet of torque. Related Video: POWERFUL BATTERY IN AUDI ELECTRIC CAR WITH CELL MODULES FROM LG AND SAMSUNG South Korean high-tech companies LG Chem and Samsung SDI to invest in European battery-cell production for Audi Battery-electric SUV with a range of more than 500 kilometers First battery-electric Audi SUV will combine sportiness and range with an emission-free driving system August 13, 2015 | INGOLSTADT, Germany -- Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers LG Chem and Samsung SDI. The two Audi partners plan to invest in the cell technology in Europe and will supply the Ingolstadt-based car producer from their European plants. The new technology will give drivers of the Audi sport utility vehicle a range of more than 500 kilometers. "Together with our South Korean development partners, we are bringing production of the latest battery-cell technology to the EU and strengthening European industry with this key technology," stated Dr. Bernd Martens, Member of the Board of Management of AUDI AG for Procurement. The cell modules are to offer particularly high performance.