3.2 Quattro 2009 Premium Plus, Low Miles, Heated Seats on 2040-cars

Auto blog

Lego Speed Champions Ferrari F8 Tributo and 1985 Audi Sport Quattro S1 are 25% bigger

During a week when auto manufacturers are at the 2019 Los Angeles Auto Show debuting real, drivable cars, Lego has debuted two new toy car kits modeled after the 1985 Audi Sport Quattro S1 and the Ferrari F8 Tributo. The new models also show off an improvement to the Lego Speed Champions series: the kits are now 25 percent bigger. Lego is expanding its Speed Champions line of blocky car kits with two high-performance rides with very different purposes from very different times. One is a modern supercar, the other is a classic Group B rally car. The F8 Tributo is an inch high, five inches long, and three inches wide. It wears a clean red color scheme with a black splitter and black diffuser, and the only stickers are the headlights and the badges. The toy design carries over features of the F8 such as the hood and side body scoops, and the tiered taillights. and the rear engine cover. The S1, which is celebrating its 35th anniversary, has a much busier design. The main body of the car is white and yellow with retrolicious yellow body graphics. Black, gray and red striping add to the scheme, and "Audi," "Audi Sport," "Audi Team" and "quattro" stickers are seen on the body, the windshield, the hood and the rear wing. Clustered front rally lights, wheel flares, angular aerodynamic pieces and two sets of wheel designs help make the quattro look as authentic as possible. The car also comes with a miniature racer who can sit in the car and grip the stick shift. Both the Ferrari and the Audi will be released for January 2020. Each model is listed at $19.99, plus tax.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

TRANSLOGIC 148: Audi A3 Sportback E-Tron

We get an early drive of Audi's first plug-in vehicle for the U.S. market, the A3 Sportback E-Tron PHEV. Part of Audi's all-new A3 lineup, the Sportback E-Tron boasts an estimated electric driving range of about 30 miles at speeds up to 80 miles per hour. Find out what the future holds for Audi and their E-Tron vehicles.