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New Audi Sport Quattro Laserlight geeks out with mad lumens

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid powertrain and carbon-fiber bodywork mean that it would go like stink if it were ever allowed to turn a wheel, and the shapely coupe stance looks every inch the part of a modern-day super coupe, too. Better yet, the laser-powered headlamps that are the crowning glory of the concept car are actually slated for production at some point in the not-distant future.
We're talking about lasers here, folks. I don't know about you, but if you had told the 10-year-old, Real Genius-watching version of me that there'd one day be a car with lasers for headlights, well, I'd have wanted one of those things, pretty bad.
Anyway, Audi's lasers may not be able to ignite a giant pack of Jiffy Pop from space, but they are set to be the new standard for illumination on the road. The laser lights are nearly three times as bright and beam twice as far as current, top-notch LED high beams and were called "safer, sharper and more efficient" compared with existing technologies. That "safer" part works on two levels: the brighter beams offer far better visibility, naturally, but Audi also tells us that they won't dazzle oncoming drivers like traditional high beams will. That means you can drive with the maximum illumination at all times. Cool stuff, here at CES.

Spyker C8 Aileron to come back with supercharged power?

The new B6 Venator wasn't the only vehicle on display at the Spyker booth at the 2013 Geneva Motor Show. The company still has its C8 Aileron on offer, and Road & Track has word of a potential powerplant upgrade for the long-running machine.
Since its introduction in the year 2000, the C8 has used a 4.2-liter V8 engine sourced from Audi, which, in base form, offers up 400 horsepower. Though it's a great powerpant, that's simply not enough power in this day and age - after all, if a car is going to be called super, it needs to offer more ponies than something as mundane as the Ford Mustang GT.
According to R&T, John Walton, Chief Commercial Officer at Spyker, indicated that a new engine supplier may be in the works. "[The Audi-sourced V8] really hasn't got enough bang for the buck. To be honest, every supercar needs to have something that begins with a '5' today. That's why we're supercharging the car in the future, which will take it to over 500-hp," said Walton.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.