2015 Audi A4 Premium Plus on 2040-cars

Auto blog

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2013 Audi RS5 Cabriolet

The Audi RS5 is a bit of an odd duck in the brand's US lineup. At the moment it is one of only two RS models - the other being the TT RS - atop a pyramid of A and higher-performing S models. It is not, however, the brand's flagship performance model - not even close - that space being occupied by variants of the R8 supercar, specifically the V10 and GT models, and upcoming 560-horsepower RS7.
The RS5 does, however, owe its beating heart to those ten-cylinder R8s, its own 4.2-liter V8 almost identical to those engines save for two fewer cylinders. Outside of the R8, then, the RS5 is the lone bastion of naturally aspirated V8 power in a brand that once happily shoved 4.2-liter V8s under any hood that they would fit. Today, not even the giant Q7 SUV offers a V8. Lastly, the RS5 is not new, except to us, having been on sale in Europe in coupe form the last couple of years.
While Europeans were able to enjoy the hardtop two-door without us, the RS5 Cabriolet is reaching both peoples around the same time: now. We reviewed the RS5 coupe just recently, and having spent some time with the tin-top model myself as well, here is my take on the droptop version of what I consider one of Audi's most interesting models.

Audi to keep hiring workers despite VW diesel scandal

Even while Volkswagen contemplates delaying or canceling projects to pay for costs related to the massive diesel emissions scandal, its stablemate Audi is hiring, according to Reuters. Audi certainly isn't immune to the diesel scandal, with around 2.1 million affected vehicles worldwide including 13,000-14,000 in the US, but the scandal so far isn't affecting staffing levels. "We are sticking with plans for strategic growth and are continuing to hire new employees as planned," Audi board member for human resources Thomas Sigi said in a German newspaper, according to Reuters. Sigi even suggested paying a "respectable" bonus to workers next year. Audi has some big projects on the horizon, too. Among them, the company intends to launch a production version of the E-Tron Quattro Concept in 2018, and for performance fans a new TT RS appears to be on the way. The new A4 should be a big contributor to global volume when its worldwide rollout is complete. Rather than allowing the diesel scandal to hurt all of its divisions, the VW Group instead wants to concentrate the fallout (and costs) on the VW brand, according to Reuters. Those expenses could be huge. Volkswagen is budgeting around $7.3 billion just to repair the 11 million emissions-cheating vehicles. Worldwide, maximum estimates put the whole mess at $87 billion. Related Video: