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Is this the Audi C-BEV Concept?

The head of R&D at Audi, Ulrich Hackenberg, used part of his comments at the company's annual conference to broach the subject of an all-electric SUV. He didn't give many details, but he said it would be based on the same MLB 2 platform as the Q7, would have a range of more than 311 miles, and perhaps use a battery rated at 90 kWh. German publication Auto Motor und Sport has just published sketches of what that SUV, supposedly codenamed C-BEV internally, will look like when we see it in concept form at the Frankfurt Motor Show. Autocar's sources say this is a five-seat, "production-relevant zero-emissions concept" that offers hints about the coming Q6 and how Audi plans to battle the BMW X6 and Tesla Model X. Autocar says the lithium-ion battery, placed inside the platform, could hit that 90 kWh number, and power three electric motors. One of the motors is mounted in the transmission, two more at the rear axle, and combined output is reportedly 500 horsepower and 516 pound-feet of torque. Styling will aim for something coupe-ish, the company expecting it to be so sleek that it will have a coefficient of drag under .30. For comparison, the Audi A6 has a Cd of .28. All-out luxury is the word here, with interior architecture shared with the next A8, and "Range Rover rivaling ride quality." We're not sure if this has anything to do with Audi's announcement that it will show a concept with OLED matrix lighting at Frankfurt, but the production vehicle that the Frankfurt concept leads to will go on sale in late 2018.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2018 Audi SQ5 will use 48-volt electric supercharger

It seems like 48-volt electric systems and electric compressors are becoming relatively mainstream, and Audi will be adding another vehicle powered by this emerging technology in 2017, according to comments Audi powertrain chief Oliver Hoffman made to Autocar. Hoffman said the upcoming SQ5, probably a 2018-model-year vehicle, will use a version of the electric compressor technology that debuted on the SQ7. While the SQ7 uses two gas-driven turbochargers and one electric compressor, the SQ5 will likely only use one conventional turbo and one e-compressor. That should allow it to make 365 hp, but 390 hp is possible from the system and may hint at room for a more powerful SQ5 Plus down the road. Remember, the European SQ5 uses a 3.0-liter TDI engine, and that's the same basic engine that will power the new SQ5 with the addition of the new forced induction system and 48-volt electrics. And also remember that the US-market SQ5 uses a supercharged 3.0-liter gasoline engine, not the TDI unit, which is one of the reasons it's still on sale in the wake of the TDI scandal. Torque is the real differentiator: the current US-market SQ5 makes 354 hp and 347 lb-ft of torque, while the current Euro-market SQ5 Plus makes a massive 516 lb-ft. No word yet on how the dual-compressor system on the upcoming SQ5 will affect torque numbers, but expect the new engine to again have considerably more twist than its gas-powered US-market counterpart. Related Video: News Source: Autocar Green Audi Technology Emerging Technologies Crossover SUV Diesel Vehicles Performance audi sq5 48-volt system