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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Ford Mustang GTD, Acura ZDX and Pebble Beach recap | Autoblog Podcast #795

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. In the news, there were a lot of recent unveilings, including the Ford Mustang GTD, Pininfarina B95, Lamborghini Lanzador, Acura ZDX and Fisker Alaska. We recap Pebble Beach and the Woodward Dream Cruise. Joel is fresh off a track drive of the Audi R8 (at Laguna Seca!), and we give ann update on our long-term Toyota Sienna minivan. Finally, we take to Reddit to help pick a new car with a V8 in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #795 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2025 Ford Mustang GTD revealed as a race car for the road — it costs $300,000 Pininfarina B95 revealed, 0-60 in 2 seconds, and at $4.8 million is the priciest EV ever Lamborghini Lanzador concept is a megawatt wedge previewing the first Lamborghini EV 2024 Acura ZDX revealed with up to 500 horsepower Fisker Alaska electric pickup specs, price and production plans revealed Cars we're driving 2023 Audi R8 Quattro Long-term 2023 Toyota Sienna Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Acura Audi Fisker Ford Lamborghini Toyota Concept Cars Electric Future Vehicles Luxury Performance

Audi A5 DTM diesel sport coupe thumbs nose at scandal

While the diesel emissions scandal is damaging the reputation of the four-cylinder TDI engines, the torquey, fuel-efficient 3.0-liter TDI V6 at the heart of this latest special edition from Audi is so far unsullied. However that doesn't mean the 3.0 couldn't face investigation at some point in the future before the issue is settled. In the meantime, those outside of North America can look forward to the Audi A5 DTM edition's enticing features. The A5 DTM edition is powered by the same 3.0-liter V6 TDI that we can already get in the A6, A7, and A8 sedans as well as the Q5 and Q7 crossovers. Here, it produces 245 horsepower and 427 pound-feet of torque (in the US-spec A6, the engine is quoted as making 240 hp and 428 lb-ft). The A5 DTM channels its power to all four wheels through a seven-speed dual-clutch transmission. That's enough to propel it to 62 in a claimed 5.9 seconds and an electronically-governed top speed of 155 miles per hour. The sporty look is inspired by Ingolstadt's DTM touring car program. That includes a sportier front fascia, Misano red paint, gloss-black trim, 20-inch split-five-spoke alloys, and special badges inside and out. The interior packs the bucket seats from the RS5, Alcantara trim, stainless steel pedals, and more. Audi will only offer 50 examples, priced in Germany at ˆ74,540 – equivalent to about $85k at current exchange rates. Racing spirit – The Audi A5 DTM selection limited-edition model - Limited run going into production from October - 20-inch wheels, bucket seats and Misano red finish - Third DTM special edition from Audi Audi is taking the spirit of the DTM from the racetrack to the road – with the Audi A5 DTM selection* special edition. A powerful 3.0 TDI developing 180 kW (245 hp), 20-inch wheels, dynamic design and bucket seats reveal the two-door coupe's connections with the race version that has featured in the German Touring Car Masters (DTM). The Audi A5 DTM selection turns heads with its special racing design. The front lid, doors and rear window are emblazoned with dynamically designed DTM, quattro and Audi Sport logos. The Misano red paint finish contrasts with high-gloss black add-on parts on the front, sills and rear, giving added emphasis to the sports appeal of this limited-edition model. The front apron and the large air inlets with their rhombus-pattern grilles also contribute to its special looks. The cast aluminum wheels by Audi Sport embrace a five twin-spoke design in matt titanium look.