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Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

Audi's next S7 spotted sporting Prologue-inspired nose

Our spy photographers caught the next-generation S7 testing at the Nurburgring, and this newest version, while still retaining the S7's hatchback profile, updates it with design cues from the Prologue concept. The front is the most distinctly updated part of the car, and pulls the most from the concept. The grille has been widened and given more defined corners that exaggerate the hexagonal shape. The headlights have been slimmed down and are more in line with the grille. These changes give the front of the new S7 a lower, wider look than its predecessor. Speaking of grilles, we also spot a heat exchanger tucked inside the grille opening on the left corner. We're not sure if this is an intercooler, an additional radiator or perhaps an oil cooler, but clearly something needed a bit more airflow. We don't really have any indications of what powertrain the new version will have, but it will probably have a higher output than the current 450-horsepower S7. Moving around to the back, the much-loved arching hatchback profile drops to a revised tail. The taillights, like the headlights, are more slender than they used to be, and they also appear to have been stretched closer to the center of the rear fascia. The base of the hatchback opening appears to have been widened as well. This doesn't have much of an effect on style, but it should make it easier to load cargo into the S7 and its stablemates. As for when we'll see this new hatch revealed, we're not sure. But this prototype looks close to production-ready, so we could see a debut soon, perhaps sometime next year. Related Video: Featured Gallery 2018 Audi S7 spy photos View 19 Photos Image Credit: CarPix Spy Photos Audi Hatchback Luxury Performance audi s7

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.