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Notes from Day One of the 2013 Twelve Hours of Sebring

The 61st edition of The 12 Hours of Sebring is on, and Autoblog has come to central Florida with Audi to feast on jumbo boiled peanuts, pickled eggs and the final race for the LMP1 class at the oldest road course in North America. As Audi has been doing for more than a decade now, it's brought its latest endurance race car, the 2013-spec R18 etron quattro, to Sebring to begin testing for Le Mans.
Why the commitment to Sebring? Audi Sport executives have repeatedly called Sebring "punishing," "extremely demanding" and "one of the toughest tracks in the world." It is a 3.47-mile circuit that, in places, feels like it was made from the leftover bits of other circuits. Doing the 12-hour distance in Florida is thought to be a good start on lasting the 24-hour distance in France, and we can't think it a coincidence that Audi has won ten times here in the last 13 years and 11 times in Gaul.
Where there's rhyme - and victory - there is reason. We think we found a few of them on our first day where preparation, technology, fastidious attention to detail and sweat fit right in with swamp cabbage...

Audi RS Q3 gets snarlier, hits 62 mph in 4.8 seconds [w/video]

Well, that was quick. A mere 20 months after its debut at the 2013 Geneva Motor Show, Audi has issued a fairly significant update to its RS Q3 crossover. A light exterior refresh - the most noticeable change is that the grille surround and headlights are now joined - belies more significant changes under the compact crossover's hood.
Power from the 2.5-liter, turbocharged five-cylinder has been boosted nicely from 310 horsepower to 340, while torque has jumped from 309 pound-feet to 332 lb-ft. The result of this extra thrust is that the tiny CUV can now scamper to 62 miles per hour in a seriously quick 4.8 seconds, rather than the original RS Q3's 5.5-second sprint. A new fifth-generation multi-plate clutch is fitted to the seven-speed S-tronic dual-clutch transmission, which Audi claims will now deliver even quicker shifts.
Lighter brake rotors with ridiculous eight-piston calipers in the front provide what we imagine is a lot of stopping power, while Audi continues to offer an optional adaptive damper system. 19-inch wheels are standard while 20s are optional.

2016 Audi A3 Sportback E-Tron First Drive

While its parent company is still in the throes of an emissions scandal that has thrust the "green" credentials of automakers worldwide under the microscope, Audi is launching its first plug-in hybrid in the US. Audi is ready to double down on its electrified future, putting up its own reputation as collateral. This A3 Sportback E-Tron – a vehicle we've sampled in prototype form – is a tech-savvy plug-in car that could be the perfect vehicle to mark the brand's new commitment to an electric lifestyle. Straightaway, Audi USA President Scott Keogh addressed the TDI situation. He says he and the rest of the company are "shocked, followed by appalled, followed by anger, and now in the phase of drop-dead determination to make this thing right." Out of the 500,000 affected 2.0-liter TDI engines around the world, 14,000 are in Audis: about 3,000 A3 TDI sedans and about 11,000 A3 TDI Sportbacks. "It's quite simple. CARB and the EPA have told us these cars can stay on the road, they will stay on the road until we have a fix, and when we have a fix, we will absolutely fix these cars." The most important thing going forward, Keogh says, is regaining the trust of both the dealers and customers. Audi has been enjoying a bit of momentum in recent years, building a reputation for itself along the way. Audi came on the scene in the US in 1969, but it took until 2010 for the company to sell 100,000 units in a single year. Now, "In 2015, we're starting to look down the barrel of nearly doubling our sales in five years," says Keogh. The A3 achieves a 40-percent segment share, and for 75 percent of those buyers, it is their first purchase of a luxury brand. But as its own pace increases, the momentum of the industry as a whole has pulled Audi toward this foray into electromobility. Enter the A3 Sportback E-Tron. There's a little extra weight from the battery pack, but the suspension does a good job of keeping it unnoticeable while driving. The A3 E-Tron has several strengths working in its favor. First of all, as Keogh puts it, the hatchback is a "real, proper Audi – a real, proper, fully rounded driving machine." Qualifications such as "this is an electric car" don't matter. "People just want to buy a car," he says. It has the technology, build quality, and drivability of an Audi.