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Audi could buy back 25,000 older diesel Q7s

Audi will follow the example of Volkswagen here in the US, according to Germany's Der Spiegel. The paper reports that the luxury brand will buy back 25,000 vehicles with 3.0-liter, turbodiesel V6s that don't pass US emissions tests, and repair others. While we can expect an official update on the 3.0-liter TDI during a hearing on November 3, Der Spiegel's report could serve as a preview. The paper reports Audi will only offer owners of older Q7 TDIs buybacks. According to Reuters, Audi will repair an additional 85,000 vehicles that violate emission laws, although the report doesn't specify models. Audi USA's consumer information website lists an EPA "notice of violation" for all diesel-powered A6, A7, and A8 sedans, as well as Q5 crossovers, from model years 2014 through 2016. The Q7, meanwhile, stretches from to 2009 to 2016. We should also consider what Der Spiegel's report means for German consumers. Volkswagen has received a lot of heat across the pond over its decision to not offer buybacks in Europe, owing to the far greater number of affected vehicles. That both VW and Audi are looking at US buybacks is surely something that will irk the brands' critics in their homeland. We'll have more on Volkswagen/Audi's plans for the 3.0-liter TDI V6 on November 3. Related Video:

Audi design getting big overhaul?

Car and Driver has an update on the design shuffle in Ingolstadt that will ultimately bring more differentiation to Audi products. Last November, Audi design chief Wolfgang Egger spoke of the need to do "something new without breaking from tradition" in Audi design, but talk at the time centered on how the Crosslane Coupe Concept would influence the new looks of the brand's Q cars. The most recent moves appear focused on passenger cars, with designers from Volkswagen Group kin like Bentley and Seat moving to Audi, and outsiders from Alfa Romeo moving in.
While Egger decreed the end of "scalable design" to CD, last November's report said there would be more technology and "greater visual cohesion" between interior and exterior design. We still have no idea what all this means nor when we'll see visible changes in production, but at least we know there's something being done behind the scenes.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek