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Audi Sport sets up new shop in Neuburg

Racing fans may know Audi best for its Le Mans team that's positively dominated the endurance racing scene. But as formidable as its Le Mans program is, that's only one of the racing disciplines in which Audi competes. It also competes in the full FIA World Endurance Championship, as well as Germany's popular DTM touring car series and supports customer teams in GT racing series around the world. And now the competition division is getting a new headquarters.
Audi Sport has until now been based in an old supermarket near to the company's head offices in Ingolstadt, but is now moving into a brand new, state-of-the-art facility 12 miles to the west in nearby Neuburg. The result of some 20 years of planning and two years of construction, the complex covers 116 acres of land in Neuburg-Heinrichsheim and will house engineers, technicians and other staff who deal with the R18 E-Tron Quattro, the RS5 DTM and R8 LMS Ultra that compete the world over.
The facility was officially opened this past Saturday with participation from top Audi brass and local government officials and included demonstrations from all three of those racecars around the on-site test track. The works team has begun moving in and the customer racing department will move into its new Motorsport Competence Center in the first half of 2015.

VW could fight Uber Black with Porsche and Audi vehicles

Last week, the Volkswagen group dumped $300 million into Gett, a taxi hailing-cum-ride sharing app that's big outside of the US. Now, the company has revealed that it's pondering a rival to Uber Black by offering private drivers access to its higher-end vehicles. Details are scarce since it's a single line reference in a very long press release, but VW says that it's looking at a "special chauffeur service" that features "premium brands, such as Audi and Porsche." What that looks like in reality is anyone's guess, although the idea of getting ferried around in an Audi RS 7 does have some appeal. The deal with Gett will concentrate on getting Volkswagen cars into the hands of Gett's drivers with the promise of juicy discounts. For instance, the firm will offer a special package that'll bundle car insurance and servicing with the purchase price, which can be paid by a would-be operator in installments. It's a similar deal to the one that Uber offers would-be drivers, letting them buy cars from manufacturers like Volkswagen, Ford and Toyota at a discount. Uber, however, also lets prospective cabbies rent their vehicle on a monthly basis, thanks to a deal with Enterprise. Both of which will likely become more muscular now that Uber has a further $3.5 billion in its back pocket. The troubling fact for the auto industry is that people will still need cars, but it's likely that they won't need as many as they do right now. On-demand services and self-driving vehicles are, after all, intended to shuttle around cities like an ersatz taxi-cum-metro system rather than sitting in parking lots. The concepts of ownership that we currently hold dear (and the profits that car companies get from them) are likely to fade away in the next, say, fifty years time. As such, conglomerates like VW will have to reinvent themselves as both manufacturer and transport company in one. But these changes are never easy, especially when the biggest car firms have tons of baggage that slows down their progress. Many are still devoting time and resources to producing thousands of new cars with combustion engines that will be on the roads for years to come. Looming in the shadow, however, is the emissions scandal, with the financial and reputational penalties likely to be felt for years to come. Younger, more nimble rivals without legacy businesses, like Tesla, are working on mass-producing electric cars for mass-market prices.

The 2018 Audi SQ5 looks mean and switches to turbo power

Audi's huge Q8 wasn't the only crossover introduced by the German automaker at this year's Detroit Auto Show. Right alongside it came the 2018 SQ5, the brand's high-performance midsize crossover. This newest version ditches the previous generation's supercharger in favor of a turbo for its 3.0-liter V6. The powertrain is similar to the one used in the latest S4 and S5. Horsepower remains unchanged compared to the last SQ5 at 354, but torque sees a healthy increase to 369 pound-feet, and it's available anywhere from 1,370 to 4,500 rpm. The car itself weighs about 77 pounds less, too. It's a combination that should make the SQ5 pretty entertaining off the line. Coupled to the turbo engine is an eight-speed automatic and standard all-wheel drive. Power delivery and handling can be enhanced with a Quattro sport rear differential that can shuffle power left and right to aid cornering. Audi says the torque vectoring system can send almost all rearward power to one wheel as necessary. The differential is available as part of the S sport package, which comes with other upgrades including air suspension. The suspension gives the crossover a lower ride height by default. Both height and firmness can be adjusted, and it offers an "offroad" position that raises the car for maximum ground clearance. Inside, the SQ5 comes with a sportier interior than its Q5 counterpart. It comes with prerequisites such as a flat-bottomed steering wheel and more-bolstered seats. Audi also provides a Bang & Olufsen sound system and standard Apple CarPlay and Android Auto. The cabin experience can be further augmented with Audi's Virtual Cockpit LCD instrument panel, as well as driving assists such as a variable-ratio steering rack and adaptive cruise control that can handle stop-and-go traffic from 0 to 40 mph. Audi will begin selling the new 2018 SQ5 here in spring of 2017. Pricing for it and the Q5 has not yet been released. Related Video: