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Coming to America | 2018 Audi RS3 Sedan First Drive

Audi's Quattro division never let us have the giant-killing, all-wheel-drive RS3. Too sophisticated for the US, they said. Too European. And we only make it as a Sportback (that's hatchback to you). You wouldn't like it. You're more SUV kind of people. Others, those in Quattro's special we-like-you countries, bought the RS3 and constantly raved about it, insisting its handling made the Mercedes-AMG A45 look ponderous (because, well, it is), its packaging was terrific, and the noise, they said. The noise. Over and over, the noise. But ex-Lamborghini president Stephan Winkelmann is now the boss and he's brought with him a worldview that Quattro GmbH never had. And despite being busy changing the letterhead to Audi Sport, Winkelmann found time to think about America. And he must like us because he's moved us to the top of the list. Not only will we get the face-lifted RS3, with its new, lightweight five-cylinder turbo motor crunching out 332 pound-feet of torque and 400 horsepower, we'll get it in a crisply styled three-box sedan. And we'll get it first, before even Germany (where it's built). The RS3's 2.5-liter five-cylinder has enough power to hurl it to 62 mph in 4.1 seconds and, thanks to launch control, the ability to do so repeatably. It's coming with a 155-mph top speed that can be raised to 174. It's coming with limpet grip from a rear-biased all-wheel-drive system. It's coming with a seven-speed dual-clutch transmission (and don't ask for a stick shift, because they haven't bothered to engineer one). It's coming standard (for the US) with constantly variable magnetic ride dampers, which replace the base fixed-rate steel spring-and-damper setup. But more than anything else, the RS3 sedan is coming here with that engine. It starts with a sharp braaap as it spins to around 4000 rpm and then a pop and bang that will wake the neighbors. And that's in the quieter default mode. It's like an angry man who always wakes up looking for a fight and, finding he can't get one, barks out the last word anyway. Except it never really goes quiet. It goes less loud, but not quiet. Quiet is not in the repertoire. The engine is what dominates this car and the noise dominates the engine. It's always there, always threatening, menacing, bellowing, barking, or popping and burbling. With a 1-2-4-5-3 firing order, the turbo five is a unique combination of belligerent and sophisticated, raucous and operatic, brutal and smooth, and often all of them at the same time.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Leaked design sketch may preview Audi TT Sportback Concept for Paris

With the debut of the new TT and TTS hardtops in Geneva earlier this year, as well as the more recent debut of the convertible model, Audi has ticked the same body style boxes as the first two generations of TT. Unlike those earlier examples, though, the German luxury manufacturer has provided a slow and steady parade of concepts showing off possible directions for the TT.
First, we had the Allroad Shooting Brake Concept from the 2014 Detroit Auto Show. Then, in April, we saw the Offroad Concept, whose biggest differentiation from the Detroit concept was its extra pair of doors, making it appear, at least superficially, quite similar to one of Audi's Sportback models. This clear evolution from shooting brake to neo-Sportback might not have meant much, had the image you see above not leaked.
This is, allegedly, the third member of the larger TT-based concept family, and - surprise, surprise - it has massaged the profile of the Offroad Concept into something that, to our eyes, appears far more grounded in reality. It looks like a natural fit into Audi's line of four-door-coupe models, which are more fleshed out in Europe, thanks to the presence of the A5/S5 Sportback. Slotting in a TT-based model could represent a coup for Audi, as such a small four-door with such obvious sports car roots would be mostly unchallenged.