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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Porsche accused of using steering inputs to cheat on emissions tests

Last week, the German transport authority KBA announced it was investigating Porsche and Audi for cheating on emissions tests. Wirtschaftswoche, a German economic publication, says the KBA's investigation focuses on a system that uses steering inputs to determine whether or not the car is being tested. While Audi has recalled 24,000 models, Automotive News reports that currently Porsche denies any wrongdoing. According to KBA, if the affected cars measured a steering input of 15 degrees or more, they would emit excess nitrogen oxide emissions. It's important to note that this is different than Volkswagen diesel CO2 emissions. The cars broke European strict emissions standards, so it's unclear what impact this has on cars in the US. Audi has recalled the A7 and A8, though it's unclear which Porsche models the KBA is investigating. Fifteen degrees is a small amount of steering input. The wheel can move that much just to move around a pothole or bump in the road. Essentially, if you're driving, you're moving the wheel at least 15 degrees in one direction or the other. If these allegations turn out to be true, it's going to be another blow to Volkswagen, Audi, and Porsche. While public trust in Volkswagen is supremely low, for the most part, Porsche's image has remained fairly clean. NOx emissions don't have as big of a long-term effect as CO2, though they're still bad for humans. Related Video: News Source: Wirtschaftswoche, Automotive News Government/Legal Green Recalls Audi Porsche Emissions

Audi will spend less on future technology as it focuses on future technology

It seems the very thing meant to be saved by Audi curtailing spending could also take a hit as a result. A report from Reuters outlines a few ways Audi will cut costs in the wake of its parent company's diesel scandal. While focusing on EVs, autonomous driving, and new connected technology instead of its current vehicle portfolio, Audi is axing plans for a track to test self-driving cars as well as facilities meant to produce new concepts and batteries. Or, you know, exactly the kinds of things Audi is now focusing its efforts on. Some of this shouldn't come as a surprise. We already know about the death of the R8 E-Tron, a low-volume EV that wasn't going to make the brand much money and didn't pan out as a halo electric car quite like the company probably hoped. Then there's the new E-Tron crossover, which has been in the works for a while and will head a line of consumer-grade EVs from the brand – the kind that will make money as long as they sell in mass-market numbers, something Tesla has shown is possible. That project is surely safe, although perhaps it will now take longer for the EVs to gain autonomous abilities. This change in funding direction could mean that the planned autonomous track, dubbed IN-Campus as it was to be located in Audi's home of Ingolstadt, was going to be more for show than actual research, or that Audi thinks it can get the same outcomes in its existing facilities or new ones located elsewhere. (The company's work council is upset by the plan being put on hold, as it could mean more jobs leaving Germany.) There's also the very strong possibility that this provides a welcome opportunity for the company to cut some fat. Reuters notes that Audi spends more on R&D than rivals BMW and Mercedes-Benz, despite having the whole VW Group to leverage. While the diesel scandal was certainly not welcome, it may be forcing Audi and the other Group brands to take a closer look at balance sheets than they otherwise would have. The result of all of this could be a leaner company, assuming too much attention doesn't stray to low-volume EVs and away from what are still the core products. Related Video: News Source: ReutersImage Credit: Reuters Green Audi Technology Crossover Autonomous Vehicles Electric audi e-tron