2009 Audi A4 3.2 Quattro Sport Premium Plus on 2040-cars

Auto blog

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2015 Audi A3

What kind of watch do you wear?
Especially today, when wearing a wristwatch is practically obviated by the near-ubiquitous use of cellphones, the timepiece found on one's arm makes a statement about how people perceive themselves.
A sport watch from Nike or Garmin would seem to indicate enthusiasm for athletic pursuit. Inexpensive fashion statements from Nixon or Nooka could signify a love of high design. Splashing out on a true luxury timepiece from Rolex, Bell & Ross or Breitling serves as a sort of human plumage display to connote, "I have thousands of dollars - at least - of disposable income."

Audi A5 and S5 freshen up for 2017

UPDATE: A previous version of this story mischaracterized the 2017 S5's engine configuration. The article has been updated. Well, here's the new Audi A5 and S5. They look a lot like the old ones, but just a tiny bit better. In other words, the redesigned coupes received the same treatment as their four-door counterparts, the A4 and S4. While the German press materials mention both gas and diesel engines, we expect the A5 to carry on in the US with petrol power only. Like the current A5, a 2.0-liter, turbocharged four-cylinder will serve as the base engine, but will probably get a similar power bump as the A4 – Audi hasn't released official figures yet. The four-door had its base output bumped from 220 horsepower and 258 pound-feet of torque to 252 hp and 273 lb-ft of torque. The S5 is a more interesting proposition than the S4. Where the old S5's 3.0-liter, supercharged V6 produced 333 hp and 325 lb-ft of torque, the new, turbocharged, 3.0-liter six-cylinder pumps out 354 ponies, according to the global press materials. That figure, fans of the old 4.2-liter V8-powered S5 will note, is identical to the original S5 that came out for model-year 2008. Torque figures aren't available yet, but we'd bet on at least a small increase in torque. Still, the increase in power is good for a 4.7-second run to 62 miles per hour, a 0.2-second improvement over the current car's 0-60 time. Audi claims it will offer the A5 with both six-speed manuals and seven-speed dual-clutch transmissions, but we wouldn't be so sure about that stick here in the US. The only available gearbox on the A4 is a seven-speed S-Tronic – coupes are inherently more sporting than sedans, but we aren't sure that's justification for Audi to offer a manual-trans A5 here in the US. Audi only mentions an eight-speed automatic for the S5. So no, the German press materials aren't a good indicator of the US-market A5. What we can rely on, of course, are the official images. The original A5/S5 was a handsome car, but Audi's designers have done a swell job styling the 2017 model. It looks good, and is somehow even more refined than last year's car. Audi's new corporate grille works well on a coupe body, although the powerful creases in the hood might be a little too powerful. The tail is lovely, like a prettier A3. The bodies are better looking, but they're also lighter and more aerodynamic, too. The A5's coefficient of drag is down to a slippery 0.25, while Audi's engineers lipo'd 132 pounds of fat.