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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Audi AI: an important step forward in autonomy

Those who have visions of reading a book or watching a movie while sitting in traffic, as you might do on an airplane, are closer than ever to reaching their own version of automotive nirvana. We're still not there, but Audi's latest A8 brings us right up to the precipice of actual autonomy that you can program to self-park in your garage. Audi says its new A8 will be the first vehicle to deliver Level 3 autonomy. That means the driver can take his or her hands off the steering wheel and stop paying attention, at least when a specific set of circumstances are met. First, Audi's AI traffic jam pilot only works at speeds of up to 37.3 miles per hour. In other words, it's meant for those times where you're sitting in traffic. Audi believes that the first commercially available self-driving applications will be relied on for circumstances when a driver's time is better spent elsewhere, like when you're in bumper-to-bumper traffic on the freeway. Second, that freeway has to be a divided highway with a physical barrier from oncoming vehicles. A large swath of grass would work, as would a concrete wall. The new A8 uses radar, a front camera, ultrasonic sensors, and a laser scanner – the first in a production vehicle – to scan its surroundings. These various images are compiled by a central driver assistance controller that Audi calls zFAS. We'd have gone with Zaphod Beeblebrox, but nobody asked. Third, Audi needs the approval and cooperation of the various governments and authorities in which it sells the A8. "The statutory framework will need to be clarified in each individual market, along with the country-specific definition of the application and testing of the system," says Audi. Where does that leave the US? Audi isn't yet sure, but discussions are apparently under way. We're not exactly holding our breath. If all of those key circumstances are met, Audi's artificial intelligence system can be activated using the AI button on the center console. Audi will accept all legal responsibility when the car is driving itself. Starting, steering, acceleration, and braking are all taken over by the car, and the driver is free to perform other tasks. Theoretically, at least, because nobody outside of Audi has actually given the AI tech a spin. "As soon as the system reaches its limits," says Audi, it will hand driving duties back off to the driver.

Audi prepping minor refresh for S6

Audi is well underway with testing for all of the refreshed versions of its A6-based sedan. We've already shown you shots of the Euro-spec A6 Allroad (which will wear some of its styling with our US-spec A6 sedan), and now we have some shots of a car that will actually arrive in the United States - the S6.
Like the Allroad, this will be quite a modest refresh, with tweaks to the headlights and taillights, as well as some slightly revised front and rear fascias. The headlights should get a new LED DRL pattern, although we doubt the changes will be much more drastic than that.
As with the Allroad, it seems likely that Audi will make a few very small changes to the interior, while the MMI infotainment system should also see an update. Changes under the hood, though, are more difficult to guess. That said, minor changes could be in store, but don't expect a dramatic increase in power or performance.