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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2018 Audi A6 endures winter training in Norway

The upcoming 2018 Audi A6 was spied in northern Norway. Still clad in appropriate, but garish camo, the basic shape and detailing of the next-generation A6 can be made out. The grill is wide, the headlights mean; the look matches the recently overhauled A4, but with larger dimensions – a recipe from which Audi hasn't really strayed far since the blob-like A6 of 1997. Audi tried to disguise the new headlights under something that resembles the current front, but there are slimmer units underneath. Other detectable details are the hood's straight line toward the radiator grille, and the mirrors fitted on the door sheetmetal now instead of the A-pillar corners. There can even be a LED light strip between the taillights, like the A8. The car will share its MLB platform with the A8, so some shared design makes sense. The new A6 will also be the first Audi work of the new design boss, Mark Lichte. In 2018, the A6 will face tough competition as both the Mercedes-Benz E-Class and the BMW 5 Series have been recently renewed. It is likely that Audi will line the car with the latest available high tech and a credible Virtual Cockpit integration, as the executive class battle is awash with tech gadgets. Rumors say the new A6's screens will even feature haptic feedback. Related Video:

Audi's electric E-Tron Quattro spied for first time in testing

Last October, Audi's chairman said the company would be launching its first mainstream full electric car: the E-Tron Quattro crossover. The car was first shown in 2015 as a concept, and now we got our first glimpse of a production version in testing, thanks to one of our spy photographers. From the looks of it, it won't stray far from the concept. Up front, the E-Tron has the same square-jawed hexagonal grille as the concept, and it's flanked by headlights similar to those of the new A8. It does differ from the concept a bit in the pattern of the grille. Instead of the odd horizontal slats, it has large vertical bars that were first shown on the Audi Q8 concept. The grille in the lower bumper is also a little larger and more simplified than the concept, and the hood vents have disappeared. The side profile continues to draw from the E-Tron concept. It looks more like a lifted wagon than a traditional, upright crossover. The heavy use of black plastic cladding and wheel arches also is nearly identical to the concept. It should also make the E-Tron look right at home next to the A4 Allroad. At the back, the E-Tron also retains its fairly raked rear window. There has been some simplification. It seems the full-width taillights have disappeared in favor of more conventional separate lamps. The polished aluminum faux skid plate in the rear bumper has also been traded for black plastic. We will probably see the production version of the E-Tron within a year. Audi already confirmed that it would begin production in 2018 at a factory in Brussels, Belgium, and it will launch a new line of EVs for the company. When the concept was shown, Audi said the E-Tron would produce 429 horsepower from three electric motors and have a range of 311 miles. Audi also claimed that with a powerful enough charger, it could recharge fully in 50 minutes. There's a decent chance those numbers won't change too much. The charging capability might not be there, but the power and range would make the E-Tron Quattro a close competitor to the Tesla Model S, which gets under 300 miles of range with the 75 models, and over 300 with the Model S 100s. Related Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: CarPix Green Spy Photos Audi Technology Emerging Technologies Crossover SUV Wagon Electric Future Vehicles Luxury audi e-tron Audi e-tron Concept audi e-tron quattro concept