2008 Audi A4 2.0 Turbo Convertible, Rebuilt Title on 2040-cars

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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Audi A3 Cabriolet leaked ahead of Frankfurt

Leaked images of the new Audi A3 Cabriolet have emerged ahead of the compact droptop's debut at next week's Frankfurt Motor Show. Audi has sold a convertible A3 in Europe since 2008, although that car has never made it to the US market. Still, with Audi already bringing an A3 and S3 sedan across the pond, there's hope for this small convertible to arrive here.
The looks of the A3 Cabrio aren't a huge departure from the A3 sedan, besides the obvious deletion of rear doors. We can't tell from the images shown, but considering Audi still hasn't brought a folding hardtop to market, we don't imagine it'll start with an entry level model like the A3. Expect a fast-folding canvas roof, much like the A5 Cabriolet.
From the leaked images, we can see TFSI and Quattro badges on this A3. It seems natural that the Cabrio will sport the same range of four-cylinder engines as the sedan - a 2.0-liter TDI, a 1.4-liter turbo and a 2.0-liter turbo. Of course, we'll have much more on the new A3 Cabrio when it makes its debut in Frankfurt.

Audi Q7 to be first diesel plug-in from VW group

Lending credence to prior reports, the next Audi Q7 will be available with a diesel-powered, plug-in-hybrid powertrain, Automotive News claims, after speaking to a source in the Volkswagen Group. Both the gas and diesel-powered Q7 will debut in 2015, with the diesel PHV to arrive after that. Unlike Europe's other plug-in diesel, the Volvo V60, Audi's Q7 will be sold on both sides of the Atlantic, the source told AN. You can see a few spy photos of the Q7 PHV above. Audi research and development boss Ulrich Hackenberg previously confirmed that diesel plug-ins would be arriving earlier this year, although it wasn't clear which models the ultra-efficient powertrains would be offered on, or which of those would be offered here in the US. Time to play the waiting game...