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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi TT Offroad concept packs 408 hybrid horsepower, yet returns 123 mpg

Audi took the wraps of its TT Offroad Concept at the Beijing Motor Show, after teasing us with sketches earlier this month. "The Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family," says Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development. "It combines the sporty genes of the TT with the strengths of a compact Audi SUV."
The latest in Audi's eTron show cars reminds us an awful lot of the the Audi Allroad Shooting Brake concept that debuted a few months ago at the Detroit Auto Show. In addition to very similar physical appearances, the two share the same plug-in hybrid propulsion systems (the "plug-in" part is a bit misleading, as the concept simply needs to be parked over an inductive pad to take advantage of Audi Wireless Charging technology).
Proving that hybrid power never has to be a compromise, the TT Offroad Concept packs a 292 horsepower turbocharged 2.0-liter four-cylinder under the hood. The combustion engine is assisted by two electric motors (rated at 40 kW at the front and 85 kW at the rear) to provide a total system output of 408 horsepower and nearly 480 pound-feet of torque. With all-wheel drive, the concept hits 60 mph in 5.2 seconds and tops out at 155 mph - while returning a provisional fuel efficiency of 123 miles per gallon equivalent.

Does faster charging make you want an Audi Q7 PHEV?

Don't let the image of a heavy diesel-powered plug-in hybrid SUV fool you. The Audi Q7 E-Tron will be a quick thing when it goes on sale in Europe this summer. And the SUV will be able to be recharged at a pretty good clip as well, says Automotive News Europe. A full charge of the Q7 E-Tron can provide a range of as much as 35 miles in all-electric mode, using lenient European specifications. One of the model's bells and whistles will be battery-recharging technology that allows the SUV to be recharged at up to 7.2 kilowatts. That means that the battery can be fully recharged in about two and a half hours. Not exactly Tesla Supercharger territory, but not bad. How much a faster recharging option impacts demand for a plug-in vehicle is open to interpretation. For instance, an Idaho National Laboratory study released late last year estimated that about 85 percent of the recharging activity for the Chevrolet Volt extended-range plug-in and Nissan Leaf EV happened at home, implying that how long it takes your plug-in to fill up may not be a huge factor. So, how much would this option of faster recharging sway your decision in buying a plug-in hybrid? The Q7 E-Tron's V6 diesel engine and electric motor, which operate in a parallel hybrid setup, combine to deliver 373 horsepower and 516 pound-feet of torque. That combination can propel the SUV from 0 to 60 miles per hour in about six seconds. Of course, test that out a few times, and your all-electric range is likely to drop a bit. Audi is expanding its batch of E-Tron plug-in vehicles to better compete with German brethren BMW and Mercedes-Benz. Audi's first E-Tron, the A3, sold almost 12,000 units in Europe last year, about the same as BMW's all-electric and range-extender variants of the i3 in Europe combined, Automotive News says, citing JATO Dynamics. Audi will debut its Q5 E-Tron later this year and the A8 E-Tron in 2017. The Q7 E-Tron will be priced at about $88,000 in Europe. As for US sales of that model, questions remain about whether the SUV will have a diesel or gas-powered engine paired with the electric motor, but Americans should start getting access to it in either 2017 or 2018. Check out our Quick Spin here. Featured Gallery Audi Q7 E-Tron 3.0 TDI Quattro View 40 Photos News Source: Automotive News Europe-sub.req.Image Credit: Copyright 2016 Sebastian Blanco/AOL Green Audi Diesel Vehicles Hybrid PHEV e-tron