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Audi's latest design is a table clock

Audi and Porsche have more things in common than we can count. They're both German, of course, and have both enjoyed considerable winning streaks at Le Mans. Both have a tendency to put their (often turbocharged) engines at one extreme of the car or another, driving either the closest wheels or all four. Both tend to follow a brand-wide evolutionary design approach, focusing their energies instead on the engineering that goes under the bodywork. Both now find themselves under the same corporate umbrella, and now that they are, Audi has followed Porsche's lead in setting up its own design consultancy.
Like Porsche Design, Audi Design is now taking on projects for all manner of clients, from pianos to foosball tables. In this latest collaboration, Audi has designed a table clock for Munich-based watchmaker Erwin Sattler. The table-top clock houses a high-frequency mechanical movement in a foot-tall glass case that lets you see the intricate clockwork, held in place by two ruthenium clasps.
Unveiled in Switzerland at the Baselworld watch and jewelry show, the clock is now available to order. But while prices haven't been announced, don't expect it to come cheap: other Erwin Sattler table clocks typically sell for upwards of $10,000, and we wouldn't expect the new design to come at a discount. Scroll down below for the official press release.

Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Recharge Wrap-up: Schaeffler 48V mild hybrid Audi TT, Georgia Power charging stations

Schaeffler will test a 48-volt mild hybrid system in the Audi TT. A lithium-ion battery powers an electrified rear axle, which supplements the power provided to the front wheels from the internal combustion engine. The system includes a belt-driven starter generator also running on 48 volts. The car has driver-selected Sport and Eco modes, the latter of which maximizes all-electric driving at low speeds for increased fuel economy. The rear axle can also support the front when more traction is needed. Sport mode wrings out every bit of performance from both the internal combustion and electric motors, with torque vectoring between the rear wheels offering extra stability. Read more at Green Car Congress, or in the press release from Schaeffler. A man has built a near-life-size replica of a Tesla Supercharger out of Legos. Robert Turner's ode to the charging station stands at 42.5 inches tall (which looks impressive standing next to a real Model S), and took over three months to build. Turner showcased his Lego Supercharger at the Brickworld Chicago Lego convention, and he goes into more detail about the painstaking process of forming his creation out of tiny plastic bricks in a video interview. See the Lego Supercharger and read more at The Brothers Brick. Georgia Power is opening 11 new EV charging stations around the state. The charging islands – which are located at various Georgia Power locations – offer DC fast charging with CHADeMo/SAE Combo plugs as well as Level 2 208/240-volt chargers. Customers can pay with either a Georgia Power or ChargePoint card. These first chargers are part of a larger plan by the utility to roll out 61 charging islands throughout Georgia by the end of 2016. See a list of locations and learn more in the press release below. Georgia Power opens 11 new EV charging islands First phase of statewide public charging infrastructure completed ATLANTA, Sept. 30, 2015 /PRNewswire/ -- Georgia Power announced today that the company will open 11 new electric vehicle (EV) charging islands to the public on October 1. The new charging islands, located at Georgia Power properties across the state, mark the completion of the first phase of planned charging infrastructure being developed by the company which will include approximately 61 community charging islands for public use statewide by the end of 2016.