2006 Audi A4 2.0t Quattro on 2040-cars

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Porsche takes 2016 Le Mans win on last lap, Ford grabs class victory

So far, only one Japanese manufacturer has won the 24 Hours of Le Mans endurance race. That carmaker was Mazda exactly 25 years ago with the legendary, rotary-engined 787B. This year, Toyota was amazingly close to winning with their TS 050 car, piloted by Kazuki Nakajima, and it all ended in tears on the last lap. The Toyota ran smoothly for almost 24 hours, but to lose power and stall on the pit straight with five minutes to go is nothing short of catastrophic. Still, the #5 car was able to be restarted and limped across the finish line for 45th place. Toyota's #6 car had its own set of issues, as the car gained bodywork damage and also veered off track in the hands of Kamui Kobayashi. Driven to second place, the Toyota #6 passed the finish line driven by Stephane Sarrazin. For Porsche, the win with the #2 919 Hybrid was the 18th constructor title at Le Mans 24 Hours. The car was driven by Romain Dumas, Neel Jani and Marc Lieb, and it proved to be more reliable than the #1 919 with Timo Bernhard, Mark Webber and Brendon Hartley behind the wheel. The #2 Porsche and the #5 Toyota battled for the lead throughout the day. Had the Toyota not broken down, Audi would have missed a podium finish for the first time in 18 years - a great run was ruined this year by turbo trouble in the #7 R18 e-tron Quattro driven by Lotterer-Treluyer-Fassler, and the third place was taken by the #8 Audi with Lucas Di Grassi driving. Winners #LeMans24 #919Hybrid @Porsche_Team @neeljani @LiebMarc @RomainDumas but kudos to @Toyota_Hybrid team pic.twitter.com/TLRuwuSTzx — Porsche GB (@PorscheGB) June 19, 2016 ??? #LeMans24 pic.twitter.com/zUkBbA65RK — Peter Leung (@BaronVonClutch) June 19, 2016 In the GTE Pro Class, Ford had reason to celebrate: the #68 Ford GT campaigned by Chip Ganassi Racing took a class win 50 years after Ford's 1-2-3 GT40 Le Mans win in 1966. 50 years to the day following the '66 Le Mans 1-2-3, the No. 68 #FordGT has won the GTE Pro Class at #LeMans24 pic.twitter.com/jkMLuWlEYm — Ford Performance (@FordPerformance) June 19, 2016 For the full list of official results, click here.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi H-Tron Concept is a familiar face now with hydrogen power

Audi shows its green side at the 2016 Detroit Auto Show with the H-Tron Concept, a hydrogen-fueled version of the recent E-Tron Quattro concept. The new fuel-cell powertrain gives the futuristic crossover an estimated range of 372.8 miles on the European cycle, and the company claims that the solar panel that spans the roof could let drivers recoup 621 miles of range each year from the sun's rays. The H-Tron's powertrain benefits from both the fuel cell and a lithium-ion battery for an extra boost. The hydrogen system alone can produce 148 horsepower, and three tanks under the passenger compartment carry the fuel. The battery can also provide enough energy for an extra 134 hp for short periods. Its combined torque rating of 406 pound-feet is impressive. The Audi puts the power down through electric motors at the front and rear axle to allow for an electrified version of Quattro all-wheel drive, and the automaker claims the concept could accelerate to 62 miles per hour in less than 7 seconds. Other than the new coat of eye-catching yellow paint for Detroit, the H-Tron looks largely the same as the E-Tron Quattro, and both of them also ride on the Volkswagen Group's second-generation modular longitudinal platform. The most notable tweaks to the outside are the smoother hood and larger openings in the lower fascia of the latest concept. The two vehicles are also twins on the inside, and they both feature cabins with Audi's latest virtual cockpit with OLED screens. Zero emissions: the Audi h-tron quattro concept Audi h-tron quattro concept High range, swift refueling, sporty road performance: The Audi h-tron quattro concept car can boast all these virtues. It combines a highly efficient fuel cell achieving an output of up to 110 kW with a powerful battery that can provide a temporary boost of 100 kW. The car can be fully refueled with hydrogen in around four minutes, and is then ready to drive for up to 600 kilometers (372.8 mi). In another major step, Audi will go into production with its new technologies for piloted driving and parking in 2017 along with the next generation of the A8 luxury sedan. The technology study already provides a glimpse of things to come. The Audi h-tron quattro concept is another milestone along the path towards future mobility.