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Next Audi TT RS comes in 2016, manual transmission doesn't

This line comes from our review of the 2012 Audi TT RS: "Did we mention that the 2012 TT RS is only available with a manual transmission?" When we review the next-generation TT RS, expected to launch next year, we'll have to rewrite that line as: "Did we mention that the TT RS is not available with a manual transmission?" That's the word from Car and Driver, which has heard that the superheated little coupe will only come with the seven-speed dual-clutch gearbox found in the Euro-market RS3 Sportback. The first generation came with a dual-clutch and a manual transmission in Europe, but the unit for our market required the laying on of hands to get from one cog to another. If we don't get another, the blow will be all the more painful because Audi's manual transmissions are so good. Our assessment summed up the last one thus, "With a short, precise throw and excellent action, the transmission is a mechanical work of art." Good news? Volkswagen says the installed DQ500 dual-clutch is faster, more refined, and more reliable. As well, power from the reworked 2.5-liter, turbocharged five-cylinder should rise from 360 horsepower to "around 400." You'll just be asked to keep your hands off of it. The first-gen car only came here after a successful Facebook petition gathered more than 11,000 signatures in a month, we wish Audi had given us a chance to weigh in on this, too. Although we will probably get it later next year as a 2017 model, we could see it at the Frankfurt Motor Show in two months. Related Video:

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Audi adding 11 new models, focus on CUVs and fullsize luxury

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.
CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.
The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.