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Audi confirms S8 Plus for US to debut in LA

Audi has confirmed that the new S8 Plus will indeed be coming to North America. The more potent version of the German automaker's flagship sedan was first revealed in August, and Audi will bring it to the upcoming Los Angeles auto show. The Plus model packs the same 4.0-liter twin-turbo V8 as the existing S8 (and the Bentley Continental for that matter), but increases output from 520 horsepower to 605 hp and torque from 481 pound-feet to 516 lb-ft (or 553 on overboost). The result is a 0-62 time quoted at 3.8 seconds to give the likes of the Mercedes-AMG S63, Jaguar XJR, and Maserati Quattroporte a run for their money. Audi of America has not announced US pricing for the S8 Plus or final specifications for the American market. Look for an MSRP in the neighborhood of $140k. The Audi S8 Plus will debut in LA alongside the new RS7 Performance and the second-generation R8, which will be making its US auto show debut at the SoCal expo. TRIO OF AUDI SPORT® AND PERFORMANCE MODELS TO MAKE US DEBUT AT LA AUTO SHOW – AUDI R8, RS 7 PERFORMANCE AND S8 PLUS - The second generation of the R8 high-performance halo car makes its U.S. auto show debut - Auto show debut of new RS 7 performance enhances brand's dynamic profile - S8 plus strengthens Audi's position in premium sedan segment November 10, 2015 | HERNDON, Virginia -- Reinforcing the brand's success from road to track, Audi will showcase a trio of new performance vehicles – including the all-new R8, RS 7 performance and S8 plus – at the Los Angeles Auto Show. "The Audi Sport® and performance models have always been an essential part of our brand's character," said Filip Brabec, Director of Product Management for Audi of America. "The Audi R8, RS 7 performance and S8 plus represent the maximum of Audi performance, premium design and technology for our customers." 2017 Audi R8 The fastest and most powerful Audi of all time, the 2017 R8 represents the pinnacle of performance for any model with the four rings. Thanks to the close cooperation between Audi Sport® engineers, race drivers and developers, the Audi R8 and R8 LMS racecar were co-developed and share approximately 50 percent of the same parts, including the V10 engine. The R8 launches with two powertrain variants: the 5.2L V10 with 540 hp, an increase of 15 hp from the previous R8 model or the R8 V10 Plus, boasting a powerful 610 hp, an increase of 60 hp, making it faster, more powerful and more dynamic than its predecessor.

Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

A luxury crossover for people who like to drive | 2018 Audi Q5 First Drive

1.6 million. That's how many Q5s Audi has sold since the model's 2008 debut, making the agreeable but stylistically neutral sport-ute the best-selling premium SUV on the planet. One in four Audis sold is a Q5, which is a big part of why the German carmaker made significant improvements intended to ensure the 2018 Audi Q5 is another success story. For starters, the Q5 has swollen in size. Not by much – we're talking 1.3 inches in length, half an inch in wheelbase, and incrementally more height – but enough to boost rear legroom by 0.39 inch and add 0.31 inch to rear headroom. If you're worried that curb weight has bloated in direct proportion to the larger footprint, fear not: The 2018 model is actually up to 198 pounds lighter than the model it replaces, thanks to a carefully modulated blend of high tensile steels and aluminum in the chassis, and incremental weight savings throughout. Two turbocharged engines are available: the Q5's 2.0-liter TFSI engine producing 252 horsepower and 273 pound-feet of torque (doing the 0-to-62-mph sprint in 6.4 seconds), and the SQ5's 3.0-liter TFSI mill that turns 354 hp and 369 lb-ft (capable of whisking it to 62 mph in 5.2 seconds). The 2.0-liter meets a new seven-speed dual-clutch S tronic transmission, while the beefier 3.0-liter gets a conventional eight-speed torque-converter-equipped gearbox to handle the higher torque. Audi's new Quattro ultra setup (already seen in the A4 and Q7) offers fully variable torque distribution that helps achieve 20/27 mpg with the 2.0-liter and 18/26 mpg for the 3.0-liter. The system can de-couple the rear axle via an electronic clutch, which improves fuel economy; with 100 percent of torque directed to the front wheels during straight-line driving, the parasitic losses of running power needlessly through the rear differential are avoided, while a second clutch controls front/rear torque distribution. Audi says the ultra setup works proactively, not reactively, using torque vectoring to distribute power and anticipating changes in vehicle dynamics 500 milliseconds before the torque is redistributed. While there are numerous tech updates under the skin, the body itself is very familiar. In person, the Q5's looks are tweaked ever-so-slightly thanks primarily to a curvier, crisper character line that is so sharp, it casts its own shadow under certain lighting conditions. Inside, a Q7-like upgrade gives the cabin a more sophisticated feel.