2002 Audi A4 1.8t on 2040-cars

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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

2016 Audi TTS Quick Spin

So, this is awkward. Last week, you (hopefully) read my Quick Spin on the Mercedes-Benz C450 AMG, a vehicle that I argued was dynamically very good, but wasn't so much better than the standard C300 to make it a worthwhile buy. Now I'm going to voice a similar opinion. The Audi TT has always been a vehicle you bought for the style, rather than the performance. If you wanted an athletic two-seat German, you just bought a Porsche Boxster. But the TT, that's a car you bought for the way it looks. And the way it looks remains the strongest argument against the car you see here, the TTS. In short, it's quick, agile, and more aggressive looking, but none of those qualities are so dramatically better than the plain-jane TT. Another Autoblogger came to this conclusion while tracking the new TTS – now I'll explain where this car misses the bull's eye on the road. Driving Notes Audi will probably never match the design impact of the original 1998 TT, but the third-gen feels like a more mature, cohesive evolution of the handsome second-generation car. The front and rear fascias are sharper, more muscular, the headlights/taillights chiseled and emotive, and the front grille significantly more powerful. Even in the subdued Daytona Gray shown here, this is a car that can get people staring almost as easily as that original model. The interior of the third-generation TT is as much a design triumph as the first TT's exterior. It's a master class in clean, simple, elegant design, but it's also extremely disorienting. Buttons for the HVAC system are hidden on the vents themselves and not having a central display of any kind is jarring. Once you get used to the layout and embrace the absolutely exceptional Virtual Cockpit – seriously, I'm convinced this is the finest piece of in-car technology on the market – the cockpit layout just starts making sense. This is a compact cabin, but it's a wonderful place to spend time. In addition to Virtual Cockpit, the S Sport seats (optional on the standard TT) are supportive and perfectly snug. Even for the big boned, the flat-bottomed steering wheel is a delight. The material quality is high across the board. Perhaps the biggest complaint is the charitably named backseats. Audi should just go with an R8-style shelf back here – those tiny buckets aren't fooling anyone. It'd make for a more versatile interior. Audi's current TT engine line is restricted to 2.0-liter, turbocharged four-cylinders.

Autoblog Podcast #392

Episode #392 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about recent confessions by Autoblog Editors, the unconfirmed rumors that the 2015 Dodge Charger SRT Hellcat will show up at the Woodward Dream Cruise, and the release of the North American Car and Truck of the Year long list. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #392: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Autoblog editors come clean Dodge Charger SRT Hellcat to debut at Woodward Dream Cruise NACTOY long list released In The Autoblog Garage: 2015 Jaguar F-Type Coupe 2015 Subaru Legacy Limited 2015 Audi S8 2015 Alfa Romeo 4C Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:48:05 Rundown: Intro and Garage - 00:00 Editor Confessions - 34:48 Hellcat Charger Unveil - 59:56 NACTOY Long List - 01:09:51 Q&A - 01:25:43 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes